Singapore – The impact of martech on the marketing scene is profound, as these companies enable businesses to navigate the complexities of the digital age. By leveraging advanced technologies, marketers can better understand consumer behaviour, tailor their messages to specific segments, and measure the success of their campaigns with unprecedented precision. This not only enhances the overall efficiency of marketing efforts but also contributes to a more personalised and engaging experience for consumers.
As the marketing ecosystem continues to evolve, martech companies play a pivotal role in shaping its trajectory. The recognition of martech products and services is crucial in today’s competitive landscape, as businesses that embrace these technologies gain a strategic advantage in reaching and resonating with their target audience, ultimately driving growth and maximising return on investment.
With this, MARKETECH APAC is proud to announce the launch of its inaugural “Marketing Technology Awards” aiming to recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Moreover, the awards aim to celebrate the impact of various technologies in the marketing industry across Asia-Pacific.
Whether you’re a leading tech powerhouse pushing the limits or a brand redefining strategies through tech, the awards programme is crafted to spotlight and applaud your distinctive contributions to the industry. With its 48 enterable categories–comprised of brand collaboration, martech, industry leader, and team categories–the awards guarantee comprehensive coverage, highlighting specific specialisations within the realm of marketing technology.
The judging criteria for the awards are as follows:
- Brand Collaboration: Results (50%), Tech Implementation (30%), Tech Selection Process (10%), Objective (10%)
- Martech: Case Studies (45%), Innovation (30%), Tech Capabilities (25%)
- Industry Leaders: Business Contributions (40%), Leadership (40%), Case Studies (20%)
- Teams: Team Performance (40%), Team Culture (30%), Business Innovation (30%)
The awards night is happening in September in Singapore this year. Entry for the awards will commence in June this year, with the judging process happening in July. Finalists will be announced in August this year.
The categories where entities can submit include:
Brand Collaboration Categories
1. Best Use of AdTech Platform
2. Best Use of Content Marketing Platform
3. Best Use of Customer Data Platform
4. Best Use of Customer Engagement Platform
5. Best Use of Customer Experience Platform
6. Best Use of CRM Platform
7. Best Use of Data Analytics and Insights Platform
8. Best Use of Email Marketing Software
9. Best Use of Event Marketing Platform
10. Best Use of Influencer Marketing Platform
11. Best Use of Marketing Analytics Platform
12. Best Use of Marketing AI Solution
13. Best Use of Marketing Automation Platform
14. Best Use of Marketing Project Management Tool
15. Best Use of Mobile Marketing Platform
16. Best Use of Retail Media
17. Best Use of Search Engine Optimisation Software
18. Best Use of Social Listening and Monitoring Tool
19. Best Use of Social Media Management Tool
MarTech Categories
1. Best AdTech Platform
2. Best Content Marketing Platform
3. Best Customer Data Platform
4. Best Customer Engagement Platform
5. Best Customer Experience Platform
6. Best CRM Platform
7. Best Data Analytics and Insights Platform
8. Best Email Marketing Software
9. Best Event Marketing Platform
10. Best Influencer Marketing Platform
11. Best Marketing Analytics Platform
12. Best Marketing AI Solution
13. Best Marketing Automation Platform
14. Best Marketing Project Management Tool
15. Best Mobile Marketing Platform
16. Best Retail Media
17. Best Search Engine Optimisation Software
18. Best Social Listening and Monitoring Tool
19. Best Social Media Management Tool
Industry Leaders Categories
1. Chief Marketing Officer of the Year (Brand)
2. Chief Technology Officer of the Year (Brand)
3. Solutions Tech Leader of the Year
4. Sales Leader for Tech of the Year
5. Marketing Leader for Tech of the Year
Team Categories
1. Marketing Team of the Year (Brand)
2. Tech Team of the Year (Brand)
3. Tech Commercial Team of the Year
4. Tech Customer Success of the Year
5. MarTech Product Innovation Team of the Year
Grand Prix (Not for Entry)
1. Brand of the Year
2. MarTech of the Year
Teddy Cambosa, regional editor at MARKETECH APAC, said, “In the grand theatre of marketing, the stage is set for brilliance as the spotlight shines on martech innovation. At this awards show, we aim to celebrate the visionaries and trailblazers who, with their groundbreaking technologies, turn data into symphonies of success. It’s not just about winning accolades; it’s about orchestrating the future of marketing with the transformative power of martech, where every innovation is a note that resonates in the melody of industry excellence.”
Meanwhile, Joven Barceñas, founder and CEO at MARKETECH APAC, commented, “MARKETECH APAC stands at the intersection of marketing and technology, as reflected in our name – where marketing meets technology, giving rise to MARKETECH.
The inauguration of the Marketing Technology Awards underscores our unwavering dedication to fostering a unified marketing community in the Asia Pacific region. Through this initiative, we aim to recognise and applaud brands across the region for their adept utilisation of marketing technology, while also shining a spotlight on martech companies that have played a transformative and innovative role in shaping the marketing landscape.
We take pride in being pioneers, having established the inaugural awards platform exclusively dedicated to celebrating the pivotal role of technology in the marketing industry.”
To learn how to be a part of this inaugural award series, click HERE to learn more about the Marketing Technology Awards.
For sponsorship opportunities, please contact Joven Barceñas at [email protected]; for judging opportunities, please contact Zyra Kate Capilastique at [email protected]; and for nominations, please contact Ivy Diane Alamo at [email protected].
