Singapore – Global advertising platform MGID has announced a partnership with Petal Ads, a mobile marketing platform tailored for Huawei devices and Android mobile users. Through the partnership, MGID’s advertisers will be provided with a possibility to reach around 730 million engaged and high-value new customers across the Huawei ecosystem.
The integration with Petal Ads will allow MGID’s exclusive roster of premium advertisers to scale their campaigns globally, to a high-content addressable user base with premium placement options.
Moreover, programmatic display ad units, including native ads, will be enabled alongside MGID’s extensive targeting capabilities for efficient and optimised ad placement, powered by unique first and third-party data sets in a cost-effective manner.
Sergii Tymoshenko, head of programmatic at MGID said, “This collaboration will sync our list of premium advertisers with Petal Ads’ capabilities to deliver smooth ad experiences to Huawei users. The efficient format of programmatic ad buying will enable superior opportunities for high levels of engagement, fostering positive long-lasting impressions via efficient audience targeting and real-time optimisation, sure to drive revenue growth.”
Meanwhile, Kevin Zang, head of Petal Ads at Huawei APAC region, commented, “We’re building a leading mobile ad platform that is foremost focused on transparent and quality traffic. In doing so, we’re responsibly opening up opportunities for ad partners and premium advertisers to leverage our first-party data for effective branding and data-driven campaigns. We’re working hard to ensure that end users get the best optimised ad experiences, without compromising on their privacy.”
