Singapore – With 2024 well underway, marketing and advertising pioneers eagerly anticipate the next wave of opportunities and obstacles shaping their industries. Navigating through many emerging marketing trends, accelerated by shifts in consumer behaviours and evolving industry perspectives, remains at the forefront of their strategic endeavours.
As a response to this status quo in the marketing scene, MARKETECH APAC recently concluded its What’s NEXT 2024: Marketing in Singapore conference at the Furama City Centre. This conference gathered a wide range of marketing industry professionals to lead the conversation on the outlook of the marketing industry through actionable insights, strategies, and tools needed to navigate upcoming trends and industry predictions.
For the morning part of the conference, attendees were treated to a range of discussions centred around the numerous possibilities of using artificial intelligence (AI) in marketing, as well as deep-diving into a more comprehensive outlook of the digital advertising space, whether it’s all about creating long-lasting impressions for brands online, as well as the effectiveness of DOOH by bridging the gap between the physical and digital experience for customers.
The speakers for the morning session included:
- Gaurav Srivastava, Practice Lead at Adobe
- Jaslyin Qiyu, Former SVP, Head of Client Marketing and Digital Capabilities at Citi
- Sulin Lau, Regional Head of Marketing and Brand for Deliveries, Mobility, Fintech & B2B at Grab
- Siew Ting Foo, Global Chief Brand Officer and Head of Insights at HP
- Rebecca Nadilo, Managing Director at Iris Singapore
- Jason Tan, General Manager at JOLT Digital
- Mark Opao, Communications Planning Partner for APAC & META at Kaspersky
- Jessica Duarte, Director of Product and Marketing Innovation at The LEGO Group
- Jenny Tang, Head, Digital Marketing at Singapore Management University
- Jyane Quek, Global Head, Marketing Strategy for Consumers, Private & Business Banking at Standard Chartered
- Julien Dahmoun, Head of Digital and Social Marketing at Starhub
- Jason Yong, CEO & Founder at Unicom Marketing
Meanwhile, the afternoon part of the conference focused on how brands can create meaningful customer engagement strategies, revolutionising social commerce in 2024, as well as the multiple strategies brands can use to further improve their customer experience amidst a continued movement by the industry towards more personalised marketing strategies.
The speaker lineup for the second part of the conference includes:
- Annie McNamara, Head of Business Development at Adobe Asia
- Yi En Chye, General Manager APAC & Director of Strategic Consulting at Braze
- David Harling, Chief Marketing Officer at Circular
- Ronnie Brown, Chief Marketing & Distribution Officer at DirectAsia Singapore
- Shermaine Lau, Head of Havas Market at Havas Singapore
- Adam W. Cowlishaw, Head of Marketing and Digital at Johnson & Johnson
- Sophia Ong, Group Communications and Corporate Marketing at Singapore Post
- Asnawi Jufrie, Regional General Manager, SEA at Sleekflow
- Jeremiah Su, Chief Video Officer at Superminted
- Chris Brabender, VP of Technology and Commerce at Valtech
MARKETECH APAC’s first-ever conference in Singapore was also made possible by sponsors Adobe, Braze, Sleekflow, Adzymic, HubSpot, JOLT Digital, and Unicom Marketing.
The conference was attended by 150 delegates, who are from the managerial to the top-level management representing brands such as 3M, Aon, Asus, Canon, Carousell, Constellar, Electrolux, Endowus, EtonHouse, Google, GovTech Singapore, GROW with Singlife, Health Promotion Board, IHH Healthcare, Kimberly-Clark, Kohler, Marriott International, Mediacorp, Ninja Van, OCBC, People’s Association, Razer, Revolut, Singapore Economic Development Board (EDB) Singapore Power, Singtel, and Snaphunt.
Speaking on the recent conclusion of the conference, Joven Barceñas, founder and CEO of MARKETECH APAC, has expressed his gratitude to all of those who have attended the conference, stressing the importance of leading discussions for the marketing industry this year.
“From thought-provoking presentations to lively discussions, we’ve delved into the most pressing marketing topics of today, and it’s all thanks to the insightful contributions of our speakers and panellists. Your generosity with your time and expertise has enriched the experience for everyone here today, and for that, we are immensely grateful,” he said.
He added, “With the resounding success of today’s event, I’m already looking forward to seeing you all again next year. Get ready for an even bigger and better experience, with more speakers, more sessions, and more insights into what’s next in marketing in Singapore over two action-packed days.”
The conference is part of a trilogy of conferences MARKETECH APAC launched as part of its What’s NEXT industry series. The first conference was held successfully in Malaysia back on December 5, 2023 at Sheraton Imperial Kuala Lumpur. Following the conclusion of this Singapore, conference, the What’s NEXT conference will return with its return to the Philippines for the second time on March 19-20 at Crowne Legacy Manila Galleria.
