Kuala Lumpur, Malaysia – In the evolving landscape of marketing, innovation and connectivity come together in order to shape the future of consumer engagement. As such, data-driven insights, artificial intelligence, immersive experiences, and purpose-driven strategies are taking center stage, guiding brands towards more personalized, authentic, and impactful connections with their clients.
However, since these advancements continue to be quite challenging for many in the field, what strategies can brands and marketers employ to effectively traverse present and upcoming technologies and incorporate them into their marketing campaigns?
To equip brands and marketers with the latest insights, strategies, and tools to prepare for the upcoming trends and predictions in the industry, MARKETECH APAC’s What’s NEXT Series returns with a hybrid conference this December 5 at Sheraton Imperial Kuala Lumpur. Titled “What’s NEXT 2023: Marketing in Malaysia.” This conference brings together some of the brightest minds and thought leaders in the Malaysian marketing industry to share their experiences, knowledge, and insights on what the future holds for marketing.
The hybrid conference will be hosting keynote presentations, as well as multiple panel discussions and fireside chats by Malaysian industry leaders covering industry topics such as emerging technologies like AI, customer experience, influencer marketing, digital advertising, amongst others.
Furthermore, the conference features a diverse lineup of marketing leaders across Malaysia who will be sharing their insights on how the industry should move forward in terms of building effective marketing strategies and future-proofing them. They include:
- Ngai Yuen Low, Group Chief Merchandise And Marketing Officer of AEON
- Norsiah Juriani Johari, Director of Group Marketing at Astro
- Daphne Lourdes, General Manager, Malaysia at Atome
- Fernie Jasmine Abdul Ghani, Head, Group Strategic Communications & Marketing at Axiata
- May Ling Chan, Head of Brand and Marketing Services of CelcomDigi
- Dheeraj Raina, Chief Marketing and Strategic Communications Officer at Gentari
- Dipika Singh, Chief Commercial Officer at IHH Healthcare Malaysia
- Jessica Jenna Tan, Director of Marketing Communications at InterContinental
- Tynn Tan, Head of Growth (Content) at PropertyGuru Group
- Evelyn Lee, Head of Marketing at Secret Recipe Cakes & Cafe
- Adrian Burton, Senior Vice President Marketing of Valiram
Joven Barceñas, founder and CEO at MARKETECH APAC, said, “We are thrilled to introduce the What’s NEXT Conference to Malaysia, offering a unique platform to showcase the innovation in Malaysian marketing and ignite visionary discussions within the dynamic intersection of marketing and technology. This presents an exciting opportunity for Malaysian marketing leaders to spearhead conversations on the future of marketing in the region, driving the dialogue about what lies ahead.”
Earlier this year, MARKETECH APAC also hosted What’s Next 2023: Marketing in Asia Pacific, which was held as a 2-day hybrid conference in the Philippines at the Crowne Plaza Manila Galleria from February 28 to March 1. The conference was attended by more than 200 in-person attendees and more than 100 virtual attendees including a diverse pool of Philippine and international brands and agencies.
What’s NEXT Conferences will also be held in Singapore and in the Philippines in March 2024.
What’s Next 2023: Marketing in Malaysia is part of the conference roadshows under MARKETECH APAC’s What’s NEXT Series. To learn how to be a part of this conference, click HERE for further details.
For sponsorship opportunities, please contact Joven Barceñas at [email protected].
Meanwhile, please contact Katherine Sy at [email protected] for speaking opportunities; and Jizelle Barceñas at [email protected] for registrations.
