Sydney, Australia – Australian television network Nine Network has partnered with adtech AdGreetz to launch its digital advertising technology to its TV service 9Now to allow brands to personalise targeted advertising to viewers.
Named ‘Dynamic Ads’, the video creative optimisation product will help marketers automatically provide more tailored messaging to 9Now’s 12 million addressable users, with adverts served to the viewer based on their viewer profile, underpinned by one of Australia’s largest data footprint.
Working in collaboration with marketers, Nine will help brands create more personalised advertising experiences, across a number of different industries covering retail, automotive, FMCG and travel. The technology, which will work within a privacy compliant framework, means viewers will only receive ads that are relevant to them.
Ben Campbell, director of data and digital advertising at Nine, said, “We’re delighted to partner with AdGreetz to bring Dynamic Ads to 9Now. As competition intensifies to attract consumer attention, Dynamic Ads will play an essential role in connecting brands directly to their target market, and vice versa, will ensure audiences receive an enhanced ad experience that is more relevant and therefore more impactful.”
The move is a significant expansion of 9Now’s advertising technology, enabling advertisers to automate the creation of multiple versions of their video ad and dynamically serve the right creative to the right viewer using Nine’s audience data across both live and video on-demand (VOD) content on connected televisions, desktop and mobile platforms.
