California – Global adtech company PubMatic has announced the launch of ‘Convert’, a unified self-service advertising platform for commerce media which allows commerce media networks to have a unified single self-service platform for transactions.
Built on PubMatic’s global cloud infrastructure, Convert empowers commerce media networks with a single, self-service platform that streamlines the complex and fragmented commerce media marketplace by bringing together essential monetization and optimization capabilities across sponsored listings, CTV, video, and display ad formats.
Convert also aims to ensure transparency in fee and pricing structures along with automation and scalability for commerce media networks and advertisers.
Industry brands, retailers, and advertisers such as IPG Mediabrands, dentsu, Lyft Media, MiQ, and Wallapop have joined PubMatic as initial partners in the development and announcement of Convert.
The new platform complements PubMatic’s existing commerce media capabilities offered via Connect, the omnichannel addressability solution launched in 2022 that enables data access and control on the sell-side, closer to the consumer.
Peter Barry, VP of addressability & commerce media at PubMatic, said, “Data access, monetization, and control are critical for commerce media networks and their advertisers, and PubMatic has a strong history of leadership and innovation in these areas. By making substantial investments in developing customised technology with Convert, we are confident in our ability to continue to drive increased value for our customers.”
