Hong Kong – Innity Hong Kong, a digital advertising solutions company, has announced it has launched Innity Premium AdHub, a new self-serve advertising platform that allows brands and SME advertisers to run campaigns more openly on their own terms. The new self-serve advertising platform enables businesses of all sizes to tap into Innity’s network of more than 250 quality publishers and reach over 12 million active devices in Hong Kong with precise targeting.
With Innity Premium Ad Hub, advertisers can set campaign budgets, monitor results, and adjust content in real-time, all from an easy-to-use online platform. The platform is backed by rich 1st, 2nd, and 3rd party audience data, enabling the delivery of branding and performance campaigns in a brand-safe and transparent environment.
The self-serve platform also lets advertisers build and design their own ads directly on the platform with minimal effort. Advertisers are also able to run Innity’s high-impact mobile ad formats like Mobile Spin, Mobile Cards, and more that aim to deliver the highest viewability and engaging ad experiences.
Andrew Lim, managing partner, Innity Hong Kong, shared, “We’re excited to enable advertisers to easily and quickly create and upload their own campaigns that they can push live to 12 million active devices in Hong Kong in a fast and effective way. Our mission with the Innity Premium AdHub is to create a high-quality premium marketplace to offer a transparent, brand-safe, and high-viewability advertising platform, and we are very happy to be on track to deliver this to all our advertisers.”
Innity is currently powering the self-serve technology for two premium publisher co-operatives in the region – The Online Premium Publishers Association (OPPA) in Thailand, and Malaysian Premium Publishers Marketplace (MPPM) in Malaysia and continues to encourage the adoption and education of self-serve automation in the region’s digital media industry.