New York, USA – Shuttlerock, a creative-as-a-service (CaaS), has appointed Kirsty Traill as their chief customer officer tasked with leading the global customer team and overall customer strategy. Traill will be responsible for defining the ideal client experience and aligning resources to achieve client outcomes, driving operational efficiencies and building for scale.
Traill hails from New Zealand where she spent the early part of her career at Hewlett-Packard (HP). She moved to Japan and then Silicon Valley with HP before joining Snapfish, an e-commerce organisation with 100 million customers. After 5 years at Snapfish Traill moved on to Hootsuite where she was latterly VP of customer tasked with building and scaling the global customer organisation.
In her new role, she will continue to be based in the United States, working with Shuttlerock’s global teams in North America, Asia-Pacific and Europe.
Speaking on her new role, Traill said, “I’m really excited to be joining Shuttlerock, working alongside Jonny and his leadership team to build and scale the customer organisation and maximising the incredible business opportunities we have in front of us.”
Meanwhile, Jonny Hendriksen, founder and CEO at Shuttlerock, commented, “We are seeing tremendous appetite for this kind of model in the industry. Not least because it frees up the marketer’s creative talent to focus on ideation and strategy, but it also turns the unpredictable world of budget management and production deadlines into highly predictable spend patterns and fast turnaround times.”
He added, “Kirsty has a fantastic track record when it comes to building and scaling customer organisations, particularly with a focus on customer engagement, loyalty and retention. As Shuttlerock continues to expand we want to ensure our customer experience is seamless across product, process and business outcomes.”
