Singapore – Creative digital production house Shuttlerock has announced its latest initiative called ‘Creative For Good’ which invites non-government organisations to use their creative productions services for free as part of their long-term social impact strategy.
Said initiative was first catalysed into existence by Shuttlerock’s commitment to the ‘Pledge 1%’ movement, where companies donate 1% of their time, product, profit and/or equity in an effort to support and accelerate the progress of mission-driven organisations.
The production house aims to equip them with the digital creative and marketing knowledge they need to gain traction in their online fundraising, volunteer recruitment and awareness efforts. By offering up creative services at no cost, NGOs are able to gain access to the same world-class technology and services as leading enterprises.
Jonny Hendriksen, CEO and founder at Shuttlerock, said, “I’m so proud that we’ve grown Shuttlerock to a place where we can start giving back to our people, our communities and our planet. ‘Creative For Good’ is the first step in our long-term commitment to driving positive change.”
He added, “We deliver impactful video creative to the world’s biggest brands every day. It’s time we extend that success to those who are focused on making the world a better place: to those promoting equality, tackling climate change, enhancing sustainability and improving our communities.”
In addition, Shuttlerock will be donating 1% of its product and 1% of its time as part of the program’s dual offering: the Creative Accelerator arm, which offers three months of free access to Shuttlerock’s CaaS (Creative As A Service) cloud solution.
Furthermore, NGOs will be able to brief and order handcrafted video creative as well as have access to tutorials and other educational content designed to help marketers master the power of digital creative.
