Singapore – Global marketing agency VMLY&R has appointed Nick Pan as chief commerce & strategy officer at VMLY&R Asia, continuing the firm’s focus on commerce capabilities across Asia. In his new role, Pan will lead VMLY&R Asia’s strategic thrust in combining commerce & strategy, leveraging Brand Experience (BX) and Customer Experience (CX) to drive business growth and commercial outcomes for brands, in a customer-centric world that is challenged by fragmented channels and touchpoints. Pan will directly to Yi-Chung Tay, chief executive officer of VMLY&R Asia.
Pan has worked for VMLY&R Asia for 13 years, beginning in strategy, planning, and intelligence and now leading the region’s Commerce capacity. He has also driven digital marketing in the region, specializing in social media and digital discoverability. Since joining the network in 2009, he has handled varied portfolios across Project Delivery, Digital Strategy, Business Consulting and Commerce.
Commenting on his appointment, Pan said, “Creating connected brands is the essence of VMLY&R’s ethos and has always been what motivates me to deliver the right strategy and solutions for clients. Advancements in Commerce offer so many exciting opportunities for clients and ramping up our capabilities means we can meet our clients’ evolving and varied needs to drive growth.”
The evolution of VMLY&R Commerce and the expansion of CX and Commerce capabilities have been a major part of the network’s considerable growth trajectory over the past two years, which saw revenues double and headcount triple. Nick Pan’s new role is a commitment to commerce as a continued catalyst for growth and is strategically aligned with Camellia Tan’s recent elevation to chief network growth officer of VMLY&R Asia.
Meanwhile, Yi-Chung Tay, CEO of VMLY&R Asia, commented, “The expansion of CX and Commerce capabilities have played a major part in VMLY&R Asia’s exponential growth over the past two years, reaping benefits most importantly for our clients and in turn for our network. It’s the ultimate proof of effectiveness, closing the ‘infinity loop’ of BX, CX & Commerce to deliver sales that are a direct result of communications.”
