Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Technology Featured ANZ
No posts found

Samba TV, PubMatic partner to deliver programmatic omniscreen TV audience targeting in AU

by Jean Cabico

-

February 15, 2022

Samba-TV-and-PubMatic

Australia – Global provider of omniscreen advertising and analytics, Samba TV, has partnered with PubMatic, the programmatic digital advertising company, to bring programmatic omniscreen TV audience targeting to Australia. 

The partnership marks the expansion of Samba TV’s existing European partnership with PubMatic. Through this, Samba TV’s extensive first-party Connected TV (CTV) data will be integrated with PubMatic’s programmatic platform to provide media buyers with advanced omniscreen targeting capabilities across Australia.

The combination of Samba TV’s first-party TV data and PubMatic’s advanced programmatic targeting capabilities provides advertisers with the ability to reach audiences based on TV viewing behaviours and to drive incremental reach by targeting audiences that are not exposed to linear TV advertising. This new offering is an essential tool for global advertisers to optimise reach and frequency via a single, multi-market solution. In addition, advertisers will be able to deduplicate ad exposure data across linear, Connected TV, and digital channels.

Yasmin Sanders, Samba TV’s managing director, shared that the partnership between Samba TV and PubMatic is a game-changer for Australian marketers, providing advertisers with the opportunity to effectively reach TV audiences across every screen with confidence and scale. 

“By combining Samba TV’s proprietary audiences with PubMatic’s scale and inventory quality, we’re excited to now offer advertisers in Australia the opportunity to achieve true incremental reach by leveraging our comprehensive TV audiences,” said Sanders.

Meanwhile, Peter Barry, PubMatic’s vice president of addressability, commented that they are excited to partner with Samba TV to help their customers better reach these elusive audiences. 

“By targeting these high-value segments across PubMatic’s premium digital inventory at the supply side, buyers can deliver relevant ad experiences at scale, thereby optimising campaign performance,” said Barry.

Related Tags anz Australia Partnership PubMatic Samba TV programmatic omniscreen
Share this article

Related Articles

View All
Lashanne-Phang-PubMatic
Technology Featured Global
PubMatic elevates Lashanne Phang as new global senior director of mobile
February 3, 2022
By Jean Cabico
PubMatic Peter Barry
Technology Featured Global
PubMatic elevates Peter Barry to global VP of addressability
December 3, 2021
By Jean Cabico
firstcry parenting x pubmatic
Technology Featured South Asia
FirstCry Parenting ties with PubMatic to expand audience offering in India
November 17, 2021
By Jean Cabico
PubMatic Kunduri
Technology Featured APAC
PubMatic appoints Vijay Anand Kunduri as new VP of OTT business for APAC
September 30, 2021
By Jean Cabico
Nielsen-Australia-PubMatic-Data-Collaboration
Technology Featured ANZ
Nielsen Australia, PubMatic announce data collab for better audience targeting
September 14, 2021
By Teddy Cambosa
PubMatic-Fraud-Free-Program-CTV-OTT
Technology Featured Global
PubMatic announces fraud-free program for CTV, OTT inventory
May 5, 2021
By Teddy Cambosa
No posts found

Featured Articles

View All
Expert Up Close: Shahid Nizami, ActiveCampaign’s regional VP for APAC
Main Feature Technology APAC
Expert Up Close: Shahid Nizami, ActiveCampaign’s regional VP for APAC
February 10, 2022
By MARKETECH APAC
CF-Feature-Image-1
Main Feature Marketing Partners Southeast Asia
Brands, conquer the Malaysian market with this all-embracing local consumer report
February 10, 2022
By MARKETECH APAC
What’s NEXT: Top tips for CRO this 2022
Main Feature Marketing APAC
What’s NEXT: Top tips for CRO this 2022
January 31, 2022
By MARKETECH APAC
Top Stories for January: A food delivery platform's new brand mascot comes out on top
Main Feature Marketing APAC
Top Stories for January: A food delivery platform's new brand mascot comes out on top
January 31, 2022
By MARKETECH APAC
What’s NEXT: Why brands must adopt a multi-platform strategy for social advertising
Main Feature Marketing Partners APAC
What’s NEXT: Why brands must adopt a multi-platform strategy for social advertising
January 28, 2022
By MARKETECH APAC
Year-End 2021
Main Feature Marketing Southeast Asia
Insight of The Year: InMobi’s 2021 report on mobile gaming in Indonesia
January 17, 2022
By MARKETECH APAC
No posts found

Most Recent Articles

bacha coffee concept store HK launch
Bacha Coffee opens first flagship store in Hong Kong at Harbour City
May 9, 2025
Aliza Carmona
No posts found
L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
May 9, 2025
Fatima Baduria
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
May 9, 2025
Teddy Cambosa
Dentsu India appoints John Thangaraj as chief strategy officer for creative & media
May 9, 2025
Aliza Carmona
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin