Singapore – Programmatic digital advertising company PubMatic has elevated Lashanne Phang, former director of publisher development for APAC, to be its new global senior director of mobile.
During her previous role, Phang has helped drive the development of PubMatic’s mobile and omnichannel business in the region. Prior to joining PubMatic in 2019, Phang has held sales and business development roles at Smaato, Arton Capital, and Experian.
In her new role, Phang will be driving the growth of PubMatic’s global mobile business. She will build on the important global brand and publisher relationships she has developed and will explore new potential opportunities. This includes promoting the growth of the company’s OpenWrap SDK unified auction product, building relationships with mobile game developers and connecting them with brand advertising demand, and driving interest for PubMatic’s addressability solutions.
Phang noted, “We are committed to bringing new monetization opportunities to mobile publishers with the programmatic brand spend. As well, creating value for buyers has been a key differentiator for PubMatic and that will remain to be a priority.”
PubMatic said that mobile is a key 2022 growth area, and is part of a suite of cross-device and cross-screen offerings for buyers and publishers.
In December 2021, PubMatic has also elevated Peter Barry, former regional director for ANZ and head of audience for APAC, to be its new global vice president of addressability, where he will be providing overall leadership across multiple cross-functional teams and leading efforts with publishers in monetizing their inventory and driving better outcomes for advertisers and data partners.
