Sydney, Australia – Programmatic digital advertising company PubMatic has promoted Peter Barry, former regional director for ANZ and head of audience for APAC, to be its new global vice president of addressability.
Prior to joining PubMatic in 2016, Barry has previously worked as the commercial director at independent premium digital advertising sales house AD2ONE Australia and Ireland, and the advertising manager at publication firm Reach plc.
Barry has also been involved with the trade association for online advertising IAB in Australia, becoming a member in 2016, chairing the Executive Tech Council, and becoming one of the founding members of the IAB Mentorship program.
In his new role, Barry will be relocating from Sydney to New York, providing overall leadership across multiple cross-functional teams and leading efforts with publishers in monetizing their inventory and driving better outcomes for advertisers and data partners.
Moreover, Barry will continue to be responsible for rolling out the company’s Addressability Suite across APAC, and working with leading data and identity partners in the region.
PubMatic’s Addressability Suite includes Audience Encore, which enables data companies, publishers, and advertisers to buy and sell first-party data and utilize it to create targeted advertising offerings including campaigns with higher match rates. In addition to Audience Encore, the Addressability Suite also includes PubMatic’s identity management layer for publishers, Identity Hub.
Barry shared that addressability is a key opportunity for the industry in the coming years, and PubMatic fosters collaboration and innovation between technology, publisher, and buyer stakeholders to ensure that every entity benefits.
“PubMatic’s Addressability Suite helps future-proof our industry, keeps publishers creating diverse content, and drives advertiser ROI, while respecting user experience and choice, so I’m excited to be taking on this role,” said Barry.
Andrew Baron, PubMatic’s senior vice president for marketplace and addressability, commented, “We are thrilled to welcome Peter to the Addressability team. We’ve been building an innovative Addressability business which we plan to further accelerate under his leadership.”
PubMatic said a replacement for Barry’s previous role will be named in the new year.
In September this year, PubMatic has also announced the appointment of Vijay Anand Kunduri, former managing director of video advertising platform Unruly for Asia, to assume the role of regional vice president of OTT business for APAC, where he will be accelerating the growth of the company’s OTT and video business across the region.
