Australia – Havas Media Group has named Rebecca Tos as its new managing partner, where she will lead the new Havas Market× business division, integrating customer experience, e-commerce, and data, working alongside paid media and content activation to help marketers find opportunities to engage consumers across the entire customer decision journey.
A seasoned CEO and marketer, Tos has been building and transforming businesses and brands both strategically and commercially for more than 23 years. She has previously held executive leadership roles, including leading 150 people as managing director of the Dentsu-owned Merkle group of performance, data, and tech businesses, and spent five years as CEO of Columbus.
Since 2020, Tos has been an advisor to tech, digital and e-commerce companies, including Havas Media since last year.
Speaking on her new role, she stated that she feels energised every day to be working with the agency’s exceptional talent and clients to continue optimising customer experience throughout the e-commerce journey.
“Customer and shopping experiences have become complex, personal and omnichannel. Leveraging our proprietary technology and expertise, it’s incredibly rewarding, seeing the impact we have on customer conversion rates, experiences, and imperatively, our clients’ revenue and bottom line,” Tos said.
Meanwhile, Virginia Hyland, CEO of Havas Media Group expressed her optimism in appointing Tos in the role, stating that her deep expertise in ecommerce, customer experience, data, CRM, tech, and performance made her ideally suited to build on the agency’s momentum from 2022’s client work and growth.
“Havas Media’s focus is to answer the challenge marketers face in finding the best opportunity to engage with audiences, whether through ecommerce, content, or paid media. As we strive to be the agency partner that helps marketers operate with ease across the customer decision journey,” she said.
Hyland added, “We have now moved our capability from optimising within [the] channel to engaging and influencing audiences across the customer decision journey. Rebecca’s passion and experience in the retail sector, has already enhanced the agency, bringing customer experience to the fore, combining ecommerce consulting, marketplaces, SEO, email marketing, CRO, as well as data and analytics.”
