Singapore – Asia’s home services brand, Urban Company, has handed its media mandate for Singapore to Havas Media, the media arm of the global marketing and communications group Havas. The mandate includes brand and performance marketing management.
Urban Company is an all-in-one platform that helps users hire professionals for premium home services, from beauticians and masseurs to sofa cleaners, carpenters and technicians. All the professionals, though experienced and skilled, undergo intensive training modules before being allowed to list their services on the platform. Once on the platform, its match-making algorithm identifies professionals who are closest to the users’ requirements and available at the requested time and date.
Joon Ming Yeo, Urban Company’s head of marketing, said, “Havas Media impressed us with their technical expertise as well as their commitment to understanding our business goals. We look forward to working together to improve Urban Company’s brand and performance activities to further grow the on-demand home services category in Singapore.”
Meanwhile, Louise Koh, Havas Media’s executive director for Singapore, commented that they are delighted to embrace the opportunity to help Urban Company further grow its penetration of millennial homeowners in Singapore.
“We look forward to leveraging our full-funnel expertise to drive meaningful interactions for Urban Company’s consumers across all touchpoints as well as deliver a frictionless digital experience,” said Koh.
