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Meltwater onboards What’s Next 2023: Marketing in Asia Pacific as Gold Sponsor, to speak about the importance of influencers and communities

Meltwater onboards What's Next 2023: Marketing in Asia Pacific as Gold Sponsor, to speak about the importance of influencers and communities
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Singapore – For MARKETECH APAC’s first-ever hybrid conference this coming 2023, What’s NEXT 2023: Marketing in Asia Pacific, social and media intelligence firm, Meltwater, will be joining us as a Gold Sponsor. 

Meltwater helps companies make better and more informed decisions by examining millions of posts each day from social media platforms, blogs, and news sites. The company is headquartered in San Francisco, California, with 50 offices across six continents. 

Weldon Fung, Area Director at Meltwater Southeast Asia, will be doing a keynote presentation on the first day–February 28–titled “The Evolution Of Influencers And Communities: How Effective Partnerships Can Fuel Your Affinity Brand In 2023?

Through the keynote presentation, Fung will be sharing relevant data about how impactful partnerships with influencers or creators can be on community brand building and how to find the perfect fit in a partner. Moreover, he will explain how influencers can help create a meaningful impact for brands.

Fung also explains how influencer partnerships have been vital for brands to build relevance and authenticity for new audiences.

“Influencer partnerships can be an effective way for brands to reach new audiences and increase brand awareness. Influencers have built up a following of engaged users who trust their opinions and are more likely to engage with and purchase products that they recommend.”

He further added, “Additionally, influencer partnerships can help to build credibility and authenticity for a brand, as the endorsement of a trusted influencer can signal to potential customers that the brand is reputable and trustworthy. Furthermore, Influencer partnerships can also help brands to increase their social media reach and engagement. Not only that but this steers marketing to move toward community brand building as well.”

Joven Barceñas, founder & CEO at MARKETECH APAC, commented, “With gratitude, we extend a heartfelt thank you to our Gold sponsor Meltwater for joining us on this journey to uncover the future of marketing in Asia. Their unwavering support and partnership have enabled us to bring the What’s NEXT 2023 Conference to life in a hybrid platform that promises to be an exciting and insightful experience for all.”

What’s NEXT 2023: Marketing in Asia Pacific is the dedicated conference under the digital media’s future-centred industry series, What’s NEXT 2023. To be conducted in a hybrid format, the 2-day conference will happen on February 28 – March 1, 2023, with the in-person event on the first day to take place in Crowne Plaza Galleria Manila. 

The hybrid conference gathers the top marketing leaders in the region to drive the conversation on what to come next in the marketing industry this 2023 across its different domains. To be presented in multi-platform discussions, industry speakers will be touching on various areas such as Digital, Growth Marketing, Engagement, Public Relations, Customer Experience, Retail & E-Commerce, and Influencer Marketing, amongst others, to help brands and marketers prepare for the future of the marketing landscape this 2023.

Head over to the official event site to see the full agenda of What’s NEXT 2023: Marketing in Asia Pacific. 

Interested delegates for in-person and virtual sessions may register here.

For sponsorship opportunities, please reach out to [email protected].

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