Hong Kong – After a regional review involving eight network agencies, it’s Havas Media that ultimately snared the account of international financial services firm, Sun Life. Havas Media will now be officially the company’s agency of record (AOR) for its markets in Asia namely, Hong Kong, Philippines, Vietnam, Indonesia, Singapore, and Malaysia.
The agency’s remit includes providing regional strategic leadership, coordination and reporting, with full-funnel local advertising and SEO services.
The partnership with Sun Life will be led by the Havas Regional Hub in Hong Kong and be supported by its local Havas offices. The media agency will also be partnering with advertising agency Invictus Blue and digital marketing agency First Page SEO in fulfilling its AOR role.
David Broom, chief client experience and marketing officer of Sun Life, commented that through its long-time provision of services to clients in Asia, it has become a trusted brand in the region.
He added, “As we continue to grow and as digitalisation and media consumption trends rapidly evolve, we required a partner that could help us both now and into the future. We are very pleased to partner with Havas Media and look forward to working together.”
Meanwhile, Andrew Cawte, managing director of Havas Media in Hong Kong, said that with the aim of winning the confidence of the Sun Life team, they have taken the time to understand its integrity and community values.
Cawte added, “Having such a long history in Asia, their credibility and customer understanding are unparalleled. We are really looking forward to helping them unlock their enormous potential, over the coming years.”
