Jakarta, Indonesia – Smartphone company POCO has reappointed KlikPR as its PR partner for the second consecutive year in Indonesia. This partnership will see KlikPR continue to assist POCO in building and maintaining a solid reputation in the marketplace through effective and targeted communications strategies.
The selection of KlikPR for this partnership was based on the firm’s proven track record of delivering successful public relations and communications campaigns for POCO in 2022 and its deep understanding of the mobile device industry.
The team has also conducted a number of traditional and non-traditional communication activities, from product launches and unique interviews to hands-on activities and product seedings.
Jeannie Purnamasari, managing director of KlikPR, said, “We are thrilled to have the opportunity to continue working with POCO Indonesia on their brand communications and media engagement efforts. We look forward to creating more unconventional approaches for POCO in engaging its unique markets and reaching new heights.”
POCO Indonesia has increasingly established its presence as an independent brand by providing full support for the trend of Indonesian subcultures. In the past year, KlikPR helped POCO become a trendsetting brand that executed many bold activities.
This includes engaging cross-subcultural media and influencers from the sports, music, game, and art sectors, increasing visibility within the youth communities. Furthermore, by sharing the same DNA as Gen Z, POCO is unique in speaking directly to its target market, as they understand their needs and wants.
Andi Renreng, head of marketing at POCO Indonesia, commented, “Their team has worked very closely with us and demonstrated a clear understanding of what we as a business are trying to achieve and how to stay relevant in today’s world. In addition, their unique creativity in connecting with our hyper-targeted market has helped increase our exposure. I look forward to the continuing work of making POCO the ultimate brand within the Indonesian youth market.”
KlikPR’s portfolio includes clients such as SnackVideo, Ajaib, CARRO, OCBC NISP, and Glints.
