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Enigma expands remit with manufacturer New Holland to handle strategy, creative mandate for ANZ

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Sydney, Australia – In addition to its existing media remit in Australia, independent creative, design, and media agency Enigma expands its partnership with global equipment manufacturer New Holland after winning the strategy & creative business remit for both Australia and New Zealand markets.

The agency’s new mandate will focus on all strategy, creative and production services and executions for Australia and New Zealand. This is all the while being responsible for media buying across all Australian national and local broadcast media, extending to print, outdoor, radio, cinema, digital, search, and social.

Jack Mason, managing director at Enigma, said that he’s delighted with the expansion of agency’s remit which allows New Holland to benefit from a full-service agency collaboration. 

“New Holland is a fantastic business with so much creative potential. Potential that will be easier to achieve by having strategy, creative and media working together within one agency. It makes collaboration easier, encourages exciting new perspectives and ultimately helps us produce best in class work for this iconic brand,” he added.

Meanwhile, Ross Purdy, head of marketing and communications at CNH Industrial in Australia & New Zealand, said that they’re pleased to expand the relationship with Enigma as their creative agency partner.

“Enigma has demonstrated a strong understanding of our audience from construction to agricultural. Through the pitch process we’ve been really impressed with their strategic perspective and a very exciting creative approach with the customer at the centre,” Purdy added.

Enigma focuses on creative, media, brand strategy and design, with offices in Sydney, Newcastle, and Brisbane.

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