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FCB Shout nabs creative mandate of premium baby care brand Offspring

Maureen Basa - March 27, 2023

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Kuala Lumpur – Creative agency FCB Shout has been appointed as the creative agency of record for Offspring Inc Sdn Bhd, a premium babycare brand specialising in sustainable and eco-friendly preventive healthcare products.

The recent win adds to FCB Shout’s portfolio of FMCG clientele, which already features marquee packaged goods brands like Spritzer, Darlie, Pepsi, McCain and Twinings. 

“We have been in hyper-growth mode in recent years, having penetrated approximately 26 new foreign markets in the past two years. We are looking to build an eco-friendly brand that enables sustainability beyond solely Malaysian shores, thereby providing mums all over the world with the safest baby products and allowing them to play a part in saving the environment,” said Roslan Ismail, chief executive officer of Offspring Inc.

On why the agency was chosen, John Teoh, Offspring Inc.’s chief marketing officer, said that FCB Shout has a proven reputation as brand-builders and their solid FMCG experience and storytelling capabilities were evident in their proposal. 

“Coupled with a challenger attitude that we also share and their growing cross-border capabilities, we are confident that they will be the ones to take our brand to the next level,” Teoh added.

Shaun Tay, co-owner and chief executive officer of The Shout Group and FCB Shout, likewise added that the agency wanted to align with brands that are forces for good, hence the partnership with Offspring. 

“The brand has a clear purpose, and for many of us who are parents, it’s one that we appreciate and resonate with. Inspiring consumers who have the means to make sustainable, eco-friendly purchase decisions that are not just good for the planet but also good for us is a little change that cumulatively will go a long way,” Tay added. 

Last year, FCB Shout has also won eight businesses over the course of eight months, which included several high-profile Malaysian, regional and global brands.

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