Herbal tea brand Pukka hands creative mandate to Paper Moose

Shaina Teope - March 22, 2023

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Syndey, Australia – Pukka, a well-known brand of organic herbal teas and supplements, has awarded its creative account to Syndey-based creative agency Paper Moose. This makes the latter its creative agency of record. 

Pukka is a UK-founded brand and has built a name for its organic herbal tea range. Pukka’s mission is to ‘create a world’ where the power of herbs plays a central role in health and wellbeing. 

Nick Hunter, the agency’s CEO and founding partner, commented, “We’re proud to work with like-minded organisations that share our commitment to people and planet. As a fellow B Corp, we’ve always admired Pukka’s dedication to nature. I’m excited to see what we can create together.” 

Pukka joins Bushells on Paper Moose’s active client roster. Both Pukka and Bushells are part of the Lipton Teas & Infusions group, which includes brands Lipton and T2. 

Says Urvashi Sinha, brand manager of Pukka ANZ, “Paper Moose’s strategic insights and overall model stood out. We share the same brand values, and look forward to bringing Pukka to life locally, leveraging equal parts purpose and storytelling.”

Pukka’s appointment of Paper Moose follows the agency’s recent work for Australian Ethical and felix mobile. Other brands and entities under the agency’s stewardship include The Duke of Edinburgh Award, Cancer Australia, and the NSW Environmental Protection Agency.

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