Kuala Lumpur, Malaysia – Taylor’s University has released a new brand film titled ‘The Bold Rise Together’ focusing on its narrative of collective resilience and highlighting the university’s resilience in the global academic stage. The film was released following the university’s ranking 253rd in the latest QS World University Rankings 2026.
In an interview with MARKETECH APAC, Philip Rom, manager of content at Taylor’s University, noted that the objective of the film is to visualise what this ranking represents from a human perspective.
“Taylor’s has consistently ranked among the world’s best, but rankings alone don’t tell the full story. Our intention with this new film was to express what our ranking truly represents in a more human and resonant way. We are a university that rises by lifting others,” he explained.
In order to conceptualise the vision for the film, Philip and his team asked one question: “We asked ourselves: How do we translate academic excellence into something people can feel? How do we tell a story that reflects our stature while staying grounded in shared experience.”
From there, the narrative for ‘The Bold Rise Together’ was born, done alongside 2117 Productions.
Looking at a creative standpoint, Philip said that they chose to move away from typical tropes like facilities or faculty accolades, and focused more on the student journey.
“We followed three student journeys. Different backgrounds, different struggles, and one shared decision to rise. That was the heart of it. We wanted the story to feel lived-in and honest. Something you don’t just watch, but feel,” he said.
Moreover, Phil noted that ‘The Bold Rise Together’ isn’t just a film but also a greater manifestation of what Taylor’s University represents as a top higher education institution not just in Malaysia but also on a global scale.
“This is more than a film. It is our way of making an intangible truth visible. Our strength as an institution lies not just in outcomes, but in the values we uphold along the way. And in doing so, we hope the world sees not only where we are ranked, but who we are,” he concluded.
Meanwhile, Barry Winn, vice-chancellor and president at Taylor’s University, commented, “As a modern progressive institution, we are committed to building world-class education driven by innovation and real-world impact. We are growing our student community, investing in staff, and advancing capabilities to address global challenges through industry partnerships, AI-powered learning, and purpose-driven innovation.”
He added, “In line with our aspirations to facilitate nation-building efforts, we aim to empower students to reach their full potential, align research with national priorities, and foster local and global partnerships that drive meaningful change. In doing so, we support Malaysia’s efforts to develop talent and strengthen its position as an education hub in the region.”
