California, USA – Aimed at helping creators connect further with their audience, tech giant Meta has unveiled new features on Instagram Reels, including a dashboard that displays what’s trending on Reels.
The Reels Trends feature allows creators to see the top trending songs on Reels, see how many times the audio has been used, and save the audio for use. It also displays what the top trending topics and hashtags are on Reels to keep creators up-to-date on the latest trends.
Meta has also improved Instagram Reels Insights to help creators better understand how their content is performing by adding two new metrics: total watch time and average watch time – making it easier for creators to see their reels’ insights while viewing them directly. Creators will also be able to receive a notification with new followers from their reels.
Instagram Reels will also be seeing new improvements in sending gifts, with the feature’s upcoming expansions to more markets, including Australia, Canada, France, Mexico, New Zealand and the UK, in the coming weeks.
“We’re also adding a new feature to show you which fans have sent you a gift so you can recognize your supporters. If you tap the heart icon next to your supporters, they’ll get a notification that you’ve seen and recognized their gift, providing an even stronger sense of connection between you and your fans,” the release read.
Lastly, Meta has also made it easier for creators to edit reels, by bringing together video clips, audio, stickers, and text on a unified editing screen. According to Meta, the development makes it easier to align and time elements of reels to the right moments in a more visual way.
“Creators like you inspire people and shape everyday culture. We’re committed to building more products to help you grow and thrive on Instagram, and today’s updates are just a few of the ways we’re investing in your success,” Meta concluded.
Last February, Meta has also rolled out a new broadcast channel for Instagram and a paid verification service for both Facebook and Instagram users, ‘Meta Verified’.
