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Parent company Meta launches new features including subscription service for Facebook, Instagram

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California, USA  Parent company for Instagram and Facebook Meta has recently unveiled a couple of features for both platforms. This includes a new broadcast channel for instagram and Meta Verified, a paid verification service for both facebook and instagram users.

CEO Mark Zuckerberg said in a facebook post that through the new broadcast channel on Instagram, Instagram channels will now be allowing creators to share public messages directly to their followers. Users must follow the creator first to join the broadcast channel to react and participate in polls and receive notifications about the channel updates.

Furthermore, the feature is supported by various content forms including text, images, and polls, amongst others. In the following months, the feature will also be made available in messenger and facebook.

Zuckerberg himself started his own broadcast channel and specified that it will be used for sharing news and updates about Meta’s new products and technology. 

Meanwhile, Meta will also start to roll out ‘Meta Verified’, a paid subscription service that will allow users to verify their accounts using a government ID and get the blue badge. The subscription starts at $11.99 per month on the web and $14.99 per month for iOS users.

For security and authenticity purposes, Zuckerberg added that the feature will also serve to be a protection for users against impersonators or ‘posers’ online. The subscribers will also have the privilege to directly access the customer support service.

The subscription service will be inaugurated in Australia and New Zealand this week and in more countries soon.

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