Singapore – Samsung, in collaboration with BBH Singapore, has launched a new global advertising campaign spotlighting the Galaxy S25 Ultra and its AI features. Powered by Google Gemini, Samsung highlights how the Galaxy S25 Ultra offers practical AI assistance for users in its campaign.
Following its initial launch campaign for the S25 Ultra, Samsung and BBH Singapore released a series of three short films showing the smartphone’s AI capabilities.
Each film depicts scenarios where AI provides tips for cooking, laundry, and studying. The series shows the smartphone’s conversational intelligence through Gemini Live.
The campaign seeks to resonate with Gen Z audiences, who are actively seeking ‘life hacks’ content and view AI as a go-to solution
Beginning its rollout this month, the global campaign is set to run across various media channels, including television, cinema, social media platforms, and online.
Sascha Kuntze, chief creative officer at BBH Singapore, said, “This campaign captures what people really want – practical solutions that make life easier. Rather than positioning the AI as futuristic tech, we’re showing how Galaxy S25 Ultra unlocks everyday discovery and is your go-to companion for figuring things out.”
