Empowered Women Awards

Facebook integrates anew with Messenger app after nine years

  • MARKETECH APAC introduces a unique platform to recognise women's empowerment in the marketing industry across Asia Pacific in Empowered Women 2023 Awards. Join us as we bring recognition to women leaders in marketing, agency, tech, platforms, and SMEs. Nominate your women leaders here!

Global – Social media giant Facebook has announced that its Messenger feature will now be reunited with the main social media application after nine years of being a standalone messaging app.

It can be noted that in 2014, CEO Mark Zuckerberg announced that the messaging feature will be separated from Facebook, requiring users to separately download the messaging application for a ‘better experience’.

In a blog post, Facebook Head Tom Alison said that they are testing the ability of the users to access Messenger inbox within the Facebook application, and this will be expanded soon.

“Over the coming year, we’ll build more ways to integrate messaging features in Facebook. Ultimately, we want it to be easy and convenient for people to connect and share, whether in the Messenger app or directly within Facebook,” Alison added.

Alison also reassures that Facebook is not dead nor dying, whilst implying that it remains to have 2 billion daily active users.

Aside from the reintegration, Facebook has also announced that it will also invest in artificial intelligence for better delivery of content, whilst supporting the creators to get a wider audience and monetisation opportunities.

Earlier this year, Facebook and Instagram’s parent company Meta has announced new features for both platforms which are a broadcast channel for Instagram and Meta Verified, a paid verification service for both platforms.

  • WN2023 Conf Box Ad

    Hear from remarkable industry leaders from top brands as they share future-proof marketing strategies aimed at equipping marketers this 2023 and beyond at our 2-day APAC-wide hybrid conference, 'What's NEXT 2023: Marketing in Asia Pacific'. Register HERE now!

  • Celebrate with us as we recognise women leaders in the marketing industry at our upcoming 'Empowered Women 2023 Awards'. Be inspired by their stories of leadership, knowledge, and experience. Nominate your women leader HERE!

Share this story