Global – Social media giant Facebook has announced that its Messenger feature will now be reunited with the main social media application after nine years of being a standalone messaging app.
It can be noted that in 2014, CEO Mark Zuckerberg announced that the messaging feature will be separated from Facebook, requiring users to separately download the messaging application for a ‘better experience’.
In a blog post, Facebook Head Tom Alison said that they are testing the ability of the users to access Messenger inbox within the Facebook application, and this will be expanded soon.
“Over the coming year, we’ll build more ways to integrate messaging features in Facebook. Ultimately, we want it to be easy and convenient for people to connect and share, whether in the Messenger app or directly within Facebook,” Alison added.
Alison also reassures that Facebook is not dead nor dying, whilst implying that it remains to have 2 billion daily active users.
Aside from the reintegration, Facebook has also announced that it will also invest in artificial intelligence for better delivery of content, whilst supporting the creators to get a wider audience and monetisation opportunities.
Earlier this year, Facebook and Instagram’s parent company Meta has announced new features for both platforms which are a broadcast channel for Instagram and Meta Verified, a paid verification service for both platforms.