Singapore – Involve Asia, a MarTech platform for partnership marketing in Southeast Asia, has expanded to Vietnam, marking its growing footprint in the region.
Involve Asia, which was founded in 2014, has worked closely with e-commerce, travel, and financial services companies to handle their digital marketing campaigns across Southeast Asia. Involve Asia, based in Kuala Lumpur, Malaysia, has a presence in six countries in Southeast Asia and is backed by venture capital firms Accord Ventures, OSK Ventures International, and GDP Venture, among others.
Marketing partners in Vietnam face lengthy payment processes while working for marketers, and this is what Involve Asia aims to solve. From 60 to 90 days. using Involve’s proprietary risk assessment algorithm, advertisers are able to identify and eliminate fraudulent actions, resulting in faster payment of legitimate results. Because of Involve’s express withdrawal capabilities, marketing partners may manage their cashflows and build up their operations in as little as 15 days.
Jimmy How, CEO and Founder of Involve Asia, said that Vietnam is an important market for Involve Asia as it is one of the fastest-growing economies in Southeast Asia with a vibrant and technologically savvy population.
‘With an e-commerce market in the country that is accelerating rapidly and high social media usage, it presents a ripe opportunity for us to help brands in the country reach their customers through our proprietary MarTech solution in a cost-efficient manner, and ultimately scale their business through partnerships with influencers, apps and affiliate sites,” How said.
How added, “We are looking to expand our footprint in the region by helping advertisers grow and manage their marketing partnerships more efficiently. One of the ways we plan to do this is to enable Advertisers to leverage our risk scoring system to ensure that their marketing partners get paid quicker, without having to hire additional operational staff as their marketing partnerships scale.”
