Artificial intelligence company ADA launches new martech service across APAC

Teddy Cambosa - February 26, 2021

Singapore – Data and artificial intelligence company ADA has announced the launch of its new martech-as-a-service offering across Asia-Pacific to help clients optimize end-to-end sales and marketing efforts.

Through the new service, users can analyze a client’s business operations across the sales and marketing funnel by consulting and matching with ADA’s existing expertise to grow and scale. The new service can also help clients choose the right Martech solutions that match the business maturity level and to optimize current stacks.

“ADA has continuously evolved to create new ways for businesses to adopt data-driven marketing. We are excited to offer these new MarTech services that complete the circle for our clients by allowing them to look at their full sales and marketing funnel with an always-on approach,” said Srinivas Gattamneni, CEO of ADA.

Furthermore, ADA’s new solution can act as an extended arm of the client to enable, train, and scale in-house talent to ensure continuity of strategy and execution. Clients will benefit from this new addition to the current suite of products and services, as ADA continues to use existing data analytics skill sets to drive impactful business outcomes.

The new martech solution responds to the greater need of businesses for updated marketing measures. According to Gartner, some 80% of organizations feel they are sitting on an outdated MarTech roadmap, and 67% think their existing technology is not useful. Meanwhile, a study by Harvard Business Review found that 80% of marketers want better tools to measure return on investment.

“ADA’s MarTech services exist to support businesses in unlocking the full potential of their MarTech investments and to drive growth across all their sales and marketing channels. We believe business growth is not driven by one solution, but many tactics and approaches. We want to be there to collaborate with our clients through the entire journey and to grow together,” said Chris Wiseman, head of marketing technology at ADA.