AU-based martech IntelligenceBank secures US$37m growth investment

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Sydney, Australia – IntelligenceBank, an Australian-based marketing technology company, has secured a US$37 growth investment, which will help fuel the continued growth of IntelligenceBank, fortify its market leadership position, and support global expansion plans.

Made possible by global growth equity firm Five Elms Capital, said funding will also accelerate IntelligenceBank’s innovative product roadmap which includes initiatives such as next-gen AI, flexible integrations and powerful content governance and compliance features.

The $37 million (USD) investment comes as brands and enterprises have realized that outdated technologies, disjointed data sources, and manual processes make it challenging to efficiently manage essential marketing workflows and ensure compliance across the organization. 

IntelligenceBank digitally transforms manual processes and poorly stacked systems with a purpose-built platform to improve marketing efficiency, increase speed to market, and minimize marketing compliance risks. 

Speaking about the investment, Tessa Court, CEO and founder at IntelligenceBank, stated that the funding will help the company to scale its platform and further support its rapidly expanding global customer base.

“We are looking forward to working with the Five Elms team to accelerate our growth during a time when marketing departments are undergoing massive digital transformations. There is a growing need for IntelligenceBank’s marketing system of record to better manage content, deliver go to market efficiencies, and streamline approvals as well as brand and regulatory compliance. The new funding will help us move faster and leverage global market opportunities that will serve our customers’ needs,” Court stated.

Meanwhile, Joe Onofrio, Managing Director at Five Elms, commented: “We have gotten to know Tessa and her team over the last four years, and during that time they have efficiently executed on their plan to build a world-class organization helping clients access, manage, deploy, and control their digital assets at scale. IntelligenceBank has an evangelical customer base across numerous industries and continents. 

He added, “The company’s platform is leading the way as organizations manage digital transitions and increases in remote workforces. We could not be more excited to support IntelligenceBank in their quest to deliver innovative solutions that enable marketing organizations to be more collaborative, efficient, and strategic.”

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