Hong Kong – Global apparel brand Levi Strauss has announced a slew of commercial endeavours centred around its East Asia presence, including launching new stores and rolling out existing store refreshes and new in-store services throughout the region.
Nuholt Huisamen, managing director and senior vice president at Levi Strauss, said, “We are committed to the future success of our business at every level and are reimagining what we do and how we win in today’s marketplace. At the same time, we are embracing the technologies of tomorrow to power innovation and better serve our customers and deliver greater value to stakeholders. We will do this by placing people at the heart of our business and through responsible practices because being a force for positive change is integral to being the world’s best apparel brand.”
In addition, the company will leverage digital, data and AI to stay ahead of trends, drive efficiency and innovation in the product creation process, deliver omni-channel offerings, claim its space in the direct-to-consumer (DTC) sphere, and ultimately enhance the consumer experience.
Furthermore, among the new stores to be launched this year are Levi’s® stores in countries including Japan, Australia, Indonesia, Singapore, Malaysia and Thailand. Levi Strauss & Co. will refurbish a number of retail stores and shop-in-shops into NextGen Indigo stores, offering an elevated store experience that uses digital tools to streamline the consumer journey, including installing LED portal entry archways and LED screens for marketing content.
Select stores in the region will also introduce in-store tailoring services to offer greater personalisation.
