Singapore – Unilever’s global skincare brand Pond’s has named marketing veteran Jopa Malantic as its new Global Brand Director. Part of his new role is to lead a new brand vision and strategy for the Southeast Asian region.
His role will see the revitalisation of Pond’s as a future-proof brand and the elevation of its position through forging deeper connections with existing customers and new connections with younger customers.
Malantic also looks forward to championing a renewed emphasis on Pond’s credentials in skincare expertise in the pursuit of fresh, glowing, and youthful skin.
His remit will also oversee transforming the brand’s digital marketing programs and capabilities such as pushing for beauty tech and crafting holistic multi-market campaigns. He assures that the legacy brand will continue to put women’s beauty at its best, with the help of a global network of Unilever marketers and scientists from the Pond’s Institute.
Some of the aspects Malantic is looking forward to include delivering products, benefits and mixes that are well researched and backed by the brand’s R&D and leveraging Pond’s future-looking mentality and genomics to drive the future of skincare.
He brings more than two decades of experience in brand marketing and has handled a portfolio of brands. In his last role, he was based in London leading Dove Hair. Across his roles, R&D sits at the centre of key business decisions from deploying consumer research and data-driven insights to overseeing clinical testing to shape product innovation.
Speaking on his appointment, he said, “Innovation is always at the heart of POND’S. Together with the Beauty & Wellbeing Unilever team across the markets, we will continue to build on the POND’S culture. This entails utilising the latest scientific technologies and most effective ingredients to deliver the best experience to our consumers and customers.”
