Singapore – Unilever and foodpanda have partnered to now provide 24/7 on-demand ice cream deliveries through its cloud grocery network pandamart and foodpanda shops.
Through the partnership, Unilever will be leveraging foodpanda’s quick-commerce tech infrastructure and extensive logistics network to reach a wider customer base in the region, delivering more than 20 varieties of Ben & Jerry, Magnum, and Wall’s ice cream products across Asia including Singapore, Malaysia, and Thailand, as well as Pakistan, and the Philippines.
Furthermore, foodpanda and Unilever will collaborate on new product launches, bundle deals, and promotional campaigns for customers. They will also be working on optimizing digital advertising and customer engagement on the platform, which includes strategic placements of digital banners on the platform, the creative use of in-app notifications, and campaigns on social media to grow and deepen engagement with digitally savvy customers in Asia.
Unilever’s Chief Delivery Officer Sapan Sharma said, “Our partnership with foodpanda helps us serve consumers by delivering smiles to their doorsteps in less than 25 minutes! In times like these, our partnership helps us spread happiness to customers all around Asia.”
Meanwhile, Abhishek Sahay, the senior director of new business at foodpanda, commented that they are thrilled about this opportunity to be chosen by Unilever as a delivery partner.
“As customers increasingly turn to foodpanda for their daily needs, we continue to invest in our technology and q-commerce network to grow our daily offerings with both big and small retail partners,” said Sahay.
From mid-June 2021, in order to show their appreciation to riders, foodpanda and Unilever will also be distributing over 20,000 ice-cream products to riders in Singapore, Malaysia, and Thailand, as a free ice cream treat.
