Hong Kong – Following the success of the previous two Impossible™ Earth Month campaigns, Impossible Foods is launching a World Environment Month campaign running from 1 to 30 June in celebration of World Environment Day on 5 June.
According to Impossible Foods, eliminating animal agriculture is humanity’s single most powerful way to put the brakes on climate change. Using science and technology, the company creates meats made from plants with a significantly lower environmental impact. The flagship product, Impossible™ Beef Made From Plants, claims to use 87% less water, 96% less land, contributes 89% less greenhouse gas emissions, and contributes 92% less freshwater pollution than beef from cows produced in the US.
Moreover, as Impossible Foods continues to expand its presence in the Hong Kong market, this year’s World Environment Month campaign sees exciting new partners including Beans, Kam Kee Catering Co. Ltd., as well as Sweet Bandott and Knockbox Coffee etc. Diners will get to try a range of creative dishes using Impossible meat products.
Throughout the campaign this month, each dish ordered in restaurants and each product purchased in supermarkets will go towards a tree-planting program with non-profit organisation One Tree Planted.
Consumers can also take part in the campaign at the comfort of their own home by purchasing Impossible Beef retail packs and Fresh To Go’s ready-to-cook meals.
At the end of the month, Impossible Foods will announce the aggregate environmental benefits throughout the month, as well as the number of trees planted as a result of consumers choosing Impossible™ products over meat from animals.
