Seoul, South Korea – Automotive maker Hyundai, together with K-pop group BTS, has launched a new campaign in celebration of this year’s Earth Day, centered around the message of incorporating eco-friendly activities into our daily lives.
The campaign, narrated by BTS member RM, shows a montage of how BTS and other people can start doing actions that can help the environment such as diving to collect trash, using reusable containers and bags when grocery shopping, patronage of eco-friendly, among others.
Titled ‘For Tomorrow We Won’t Wait’, the campaign’s theme stresses the importance of acting now to directly impact the future of our environment.
“We want to celebrate the independent thinkers who are participating in eco-friendly activities to improve their everyday lives while raising awareness and inspiring others to making meaningful changes in their lives too,” the video description read.
Thomas Schemera, executive vice president and chief marketing officer at Hyundai commented, “Hyundai Motor and BTS have continued to work together to spread the values of sustainability to the world. [This] generation’s growing awareness of how their lifestyle choices and purchasing decisions are impacting the environment has led them to seek greener solutions for their daily needs.”
This is Hyundai Motor’s second Earth Day video starring BTS, the first of which was released last year, generating over 100 million views on YouTube. Hyundai Motor has collaborated with BTS on its global hydrogen campaign since last year to spread awareness on the importance of sustainable practices and the future of hydrogen as a source of clean energy under the slogan ‘Because of You.’
BTS had also previously worked with Hyundai in releasing the song ‘IONIQ: I’m On It’.