Jakarta, Indonesia – To commemorate this year’s World Earth Day, super-app Grab has partnered with Indonesian government officials, strategic business partners, and the private sector, to take #LangkahHijau campaign to the next level.
The #LangkahHijau (‘green steps’) is a campaign first introduced in 2019 by the ride-hailing app in order to supercharge its sustainability efforts. Its mission is to commit to a cleaner and greener Indonesia by introducing three efforts, which are Carbon Offsetting, Electric Vehicle Provision, and Recycling efforts with GrabExpress Recycle.
First off, the new carbon offset feature to reduce emissions allows consumers to carbon offset their Grab rides at a price of IDR200 for two-wheeled vehicles and IDR500 for four-wheeled vehicles. Through Grab’s partnership with Benihbaik.com and EcoMatcher, this contribution will go directly to tree planting in Central Java which is managed by the Bumi Hijau Lestari Foundation, a non-profit organization that focuses on renewing the environment and empowering local communities through reforestation and education. Consumers can participate in this initiative in the Grab application features through the Tree Planting Fund (Plant Tree Fund) starting 20 April.
In terms of its electric fleet, Grab will start piloting the GrabBike Electric Protect vehicle fleet in Jakarta, Bali, and Yogyakarta starting 22 April. Grab said that lessons learned from this trial will form the basis for further expansion of the use of electric vehicles for direct consumers to reduce carbon emissions.
Meanwhile, in terms of its recycling efforts, the super-app shared that it will be adding up to 50 waste bank points in the Jadetabek area and continue to expand to 40 delivery points in Bandung in order to make the activity of recycling easier and more accessible for consumers.
Ridzki Kramadibrata, the president of Grab Indonesia, stated that the company believes that realizing a reduction in carbon footprint and environmental impact also goes hand in hand with creating economic opportunities for local communities.
“We are constantly looking for ways to reduce our carbon footprint and enhance our environmental sustainability initiatives through various partnerships. Our latest carbon offset program in collaboration with Ecomatcher and Yayasan Bumi Hijau Lestari will provide an opportunity for us to minimize the impact of our business on Indonesia’s environment,” said Kramadibrata.
In addition to the new initiatives, the super-app has also released a virtual exhibition of #LangkahHijau, which can be accessed by the public starting 22 April on the GrabForGood Step Hijau website. The virtual exhibition aims to raise awareness of the small steps consumers can take to protect the environment.
Neneng Goenadi, the country managing director of Grab Indonesia, commented, “We are very grateful for the support that has been given from the government, state-owned companies, private sector partners, and leading EV industry players. We will add a fleet of 1,500 electric vehicles so that more driver and delivery partners have access to electric vehicles on our platform.”