Mumbai, India – Global digital ad verification company Integral Ad Science (IAS) has recently announced the appointment of Saurabh Khattar as its commercial lead for IAS India, where he will be responsible in leading sales operations of the company in India, as well working with brands, agencies, publishers, and platforms in the region.
In this new role, he will focus as on accelerating IAS’s sales operations in India and building strong partnerships with brands, agencies, publishers, and platforms to help them go beyond verification and make every ad impression count
Prior to joining IAS, Khattar was the director of sales and media partnerships at advertising platform Taboola, where he supported leading brands and agencies with digital advertising and content strategies across India and the wider APAC region. Prior to Taboola, he also held sales and marketing roles at corporate gifts supplier 5by7 and the India Infrastructure Publishing Private Limited.
“Joining IAS at this critical point in the company’s journey is an exciting opportunity, as the growth of digital advertising drives a greater need for media quality measurement. India’s digital media market is evolving quickly, and I look forward to working with marketers and publishers to tap into IAS’s solutions that can help drive efficiency and return on their investments in a new way,” he said regarding his appointment.
He will report to Laura Quigley, senior vice president for APAC at IAS.
IAS has been recently involved in various company moves, such as recently with The Global Disinformation Index (GDI), the web-based tool that rates news outlets, in a bid to protect brands from running ads on sites that have been identified for misinformation.
