Hong Kong – Hong Kong Tourism Board (HKTB), a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide, has appointed dentsu as its global media partner for Asia Pacific, Europe and North America, effective immediately.
Under the partnership, dentsu will work closely with HKTB globally to develop global communications strategy, media planning and buying, as well as support HKTB’s head office and worldwide offices.
Additionally, dentsu is also tasked with developing integrated campaigns to drive creative, production and KOL campaigns, utilising different channels to enrich visitor experiences and create business opportunities for travel-related sectors.
“Winning a global account based out of Asia Pacific is a huge testament to the expertise and insight of the local team as well as to our unique offering of a ‘one-stop’ integrated agency with a close network across the globe,” said Prerna Mehrotra, CEO of dentsu Media APAC.
Mehrotra added, “This win follows closely on the back of our recent win of foodpanda in the region – which was expanded from our remit in Taiwan, and demonstrates a steady trajectory of confidence and strength. This is a positive momentum that we will continue to work hard towards to stay on track of.”
Simone Tam, CEO of dentsu Hong Kong, also said, “We are very excited to be partnering with HKTB to promote Hong Kong to travellers around the world. Knowing what we will do will help to contribute to Hong Kong’s reputation and prosperity make it both exciting and meaningful.”
Meanwhile, Anson Hung, digital marketing director of Hong Kong Tourism Board, said that they feel confident that the dentsu team’s extensive industry knowledge and innovative approach will make them an excellent partner to help the board achieve its strategic goals.
“We are excited to collaborate with them in creating memorable campaigns that truly resonate with our target audience,” Hung concluded.
The partnership follows dentsu’s expanded remit with foodpanda targeted at supporting its media transformation journey.
