Johannesburg, South Africa – Global outdoor advertising technology provider Moving Walls has partnered with digital marketing and communications firm Dentsu Africa to launch a full-stack Out-of-Home (OOH) adtech platform across multiple markets in the continent.
Through the partnership, Dentsu Africa will be launching a DOOH tech solution powered by Moving Walls, including a supply-side platform that is targeted at aggregating OOH inventory information and connecting media owners in the continent to advanced inventory and campaign management tools.
With this, advertisers can leverage advanced DOOH activations and measurement capabilities from a single platform. The solution is also set to launch in three of the largest African markets with a series of pilot campaigns for leading brands.
Alex Tutu, regional director at Dentsu Location Services, commented on the partnership.
“With their global scale and platforms that address the entire ecosystem, Moving Walls is the ideal partner to launch these new DOOH capabilities for our region. It is especially important that this is a tech solution that allows for flexible customisations for the different markets we are launching in,” he said.
Srikanth Ramachandran, founder and group CEO of Moving Walls also added that the partnership is ideal for quickly scaling solutions to a region where OOH remains fragmented.
Ramachandran added, “Our platforms have been battle-tested in regions where even neighbouring countries have vastly different OOH ecosystems. By launching this solution with Dentsu, some of the largest advertisers across Africa will be able to transform how they run OOH advertising.”
Moving Walls’ supply-side arm Location Media Xchange (LMX) and strategic sales partner Mizet has also recently entered a partnership with Pyxis to launch a new retail DOOH screen network in the United Arab Emirates.
