Dentsu expands remit with foodpanda to handle media mandate for APAC

Asia Pacific – In addition to its existing media remit in Taiwan since 2020, marketing and advertising agency Dentsu International expands its partnership with online delivery platform foodpanda to support its media transformation journey and bring closer collaboration across the markets of Hong Kong, the Philippines, Malaysia, Singapore and Thailand.

Prerna Mehrotra, CEO of dentsu Media APAC, said that the agency built a strong foundation in Taiwan by differentiating foodpanda from its competitors, making a great relevance to its target audience. 

Mehrotra added, “To be entrusted with and grow our remit in APAC is a true testament to foodpanda’s confidence in us and we are honoured to add this portfolio in our roster. We are excited to continue driving meaningful difference in their media and marketing strategy and can’t wait to do some great work together.”

Meanwhile, Ankit Kochar, head of brand media for foodpanda APAC, said that the company decided to extend their partnership with the agency due to its strong legacy in media roots by being able to navigate today’s digital complexities.

“Their extensive network and versatility were some of the key criteria that we were seeking in a partner, and we look forward to a meaningful and collaborative relationship in the years ahead,” he added.

Last month, dentsu in Africa has established a partnership with global outdoor advertising technology provider Moving Walls to launch a full-stack Out-of-Home (OOH) adtech platform across the multiple markets in the continent.