Singapore – We are now navigating a consumer marketplace that is digital-first, and add to this the evolving presence of social media, we now see ourselves traversing a customer journey with an unprecedented level of ease and convenience. On the flip side, such boon has bred unique challenges for those that are putting the products on ‘digital shelves’ – the marketers.
This April 27, MARKETECH APAC, the digital media and industry connector for marketing and tech in APAC, will be laying out the virtual stage to talk about the increasing importance of activating two-way communication between brands and consumers. The latter has gained greater control of when, how, and where they want to trail their buying journey, and as a result, the imperative for effective conversational marketing strategies has grown stronger.
The webinar on April 27, Conversational Marketing: Connecting the CX Dots in 2023, has roped in a 4-person panel to ensure that audiences will be getting a deep and diverse perspective on present brand-led directions in conversational marketing, how they are continuously evolving, and ultimately, what immediate steps brands can do to develop and operationalise a strategy that would lead to real-time conversations.
To be moderated by Merlvin Tan, team lead for APAC sales at MessageBird, the panel discussion will be hearing the insights of Jia Nina, the country marketing head for Malaysia at BigPay; David Harling, the managing director of MoneySmart Group; ‘Preety’ Maneerat Rattiwarakorn, the partner manager for business messaging at Meta for APAC, and Raenald Renz De Jesus, ShopBack’s head of marketing for the Philippines.
The panel discussion, From Conversation To Commerce: Leveraging Conversational Marketing to Generate Real-Time Conversions, will be picking the brains of seasoned industry leaders on three areas, which are the following:
- Picking up speed: How conversational marketing can shorten the path-to-purchase
- Establishing a two-way street: How to set up a conversation that honours two-way engagement over a one-way delivery
- Maximising AI: How the sophistication of the new ChatGPT4 can actually help in a brand’s conversational marketing efforts
Meanwhile, within the virtual event, we will also be hearing a dedicated presentation on the topic which will focus on how brands can increase their customer engagement and improve marketing campaign results within conversational commerce.
Through a keynote presentation by MessageBird’s Merlvin Tan, marketers will be able to learn the key statistics and trends within such marketing arena, discover the practices regarded as industry’s best as well as see which top engagement iterations, so far, have been delivered by brands in the APAC region. Most importantly, as customers show increasing affinity to engage with brands on asynchronous channels such as WhatsApp, Viber, Google Business Chat, WeChat, amongst others, Tan will be going over the trends, best practices, and consumer sentiments on consumer communications mediated by such messaging channels.
“If there’s a top thing that makes communications off-putting for consumers at this period, it’s that when they sense a brand is only being transactional and all about the conversion. There’s a win-win strategy for both brand and consumers and at the heart of it is a two-way street conversation. Join us in this webinar as we gather the best minds in marketing to show us how we can realise effective and powerful conversational marketing approaches,” said Shaina Teope, Regional Editor of MARKETECH APAC.
The webinar on conversational marketing is the first leg under the three-part webinar series on customer experience, ‘Connecting the CX Dots in 2023’. The tripartite industry event is made in partnership with omnichannel communications platform MessageBird and will be launching webinars for each of the months of April, May, and June.
Commented Rohan Chandhok, head of marketing at MessageBird, “Modern marketers can benefit from new ideas, practical insights and actionable tips on how to use conversational marketing techniques that work. Through this webinar, we’re excited to showcase real-life examples of how brands in APAC are using and benefiting from better use of conversational engagements.”
The two other events to be launched will be focusing on omnichannel journey mapping and programmable email. The former will take place on May 25, 2023, whilst the latter is slated on June 21, 2023. Head over to this link to know how you can take part in the series.
Do not miss out as we kick off the series with the inaugural webinar, Conversational Marketing: Connecting the CX Dots in 2023, which will happen on April 27, 2023, at 2 PM SGT. Register HERE to secure your spot. We hope to see you there.
