Tokyo, Japan – Virtual reality (VR) company HIKKY has announced that its latest event ‘Virtual Market 2023 Real in Akiba’ will bring various metaverse experiences into real life. The event, which will happen from July 29 to 30, will be held at the Bellesalle Akihabara venue in the popular Akihabara district.
According to HIKKY, some of these experiences include food-related metaverse experiences, testing of virtual reality tools, and experiencing how to use virtual avatars to interact with fellow users.
Moreover, several brands have also joined to launch brand experiences within the real-life metaverse experience. They include pen manufacturer Pilot, photography company Canon Marketing, the Japan Racing Association (JRA), technology company Sony, the Kyushu Railway Company, broadcast company TV Asahi, TCL RayNeo, Toyo Construction, amongst others.
The ‘Virtual Market’ event has been HIKKY’s largest VR event. It first started as a place to buy and sell 3D data products between individuals, but in recent years, major companies that want to enter the metaverse business have expanded the sale of real products, creating new possibilities for VR commerce.
