Singapore – Dentsu Creative Singapore has announced the launch of ‘Dentsu VI’, its newest virtual identity offering which aims to aid brands in creating their own virtual identities by creating a relatable and familiar brand presence in all digital worlds.
Powered by the latest motion capture technology, commonly used in gaming and films, Dentsu VI creates virtual identities that deliver emotional performances in real time.
In addition, the offering provides a process for businesses to easily access the potential of virtual identities by creating unique versions that personify their brands as part of their long-term digital strategy. This offers the benefits of owning fully custom-made virtual identities strategically built for targeted brand purposes as well as affording businesses full control over brand governance.
With Dentsu VI, virtual identities can power true brand intimacy across a wide range of brand experiences, bringing a face and personality to e-commerce destinations, serving as a virtual influencer for the brand, amping up live events and social commerce, interacting with consumers in the metaverse, metaverse citizens, and even employees, and more.
Stan Lim, chief creative officer at Dentsu Creative Singapore, said, “It is easy to forget that on the receiving end of digitisation are people, social beings who value the familiarity of human interaction and so we want to help brands show up as a friendly face in all digital worlds. Dentsu VI addresses a real need for businesses and brands to remain human in a technology-driven world.”
He added, “We believe that the limitless potential of virtual identities truly represents Modern Creativity. Yet, we are also not trying to fake realism. The power of virtual identities comes from creative freedom, not from recreating reality. That is why we recently created Rumi, our first virtual identity from Dentsu VI, and have built up our capabilities to offer a powerful offering for businesses that are rethinking their marketing strategies for the new digital frontiers.”
Meanwhile, Prema Techinamurthi, managing director at Dentsu Creative Singapore, commented, “In providing the platform for brands to change the way they engage with a new generation, Dentsu VI embodies the power of Modern Creativity, where it was born to create culture, change society and invent the future. Dentsu VI has been in development since early 2021 to meet the rapidly growing needs and expectations for immersive virtual experiences with a human touch.”
She added, “Whether you are already investing heavily on human influencers, or a brand that wants a foray into the world of virtual influencers or simply one that is looking to improve customer experiences, Dentsu VI is a game changer for brands wanting to innovate how they show up in the digital world.”
Dentsu VI is the first end-to-end offering to be able to let virtual identities show up live, in real time, on any channel. CGI specialists will bring these virtual identities to life in a live virtual studio equipped with motion capture and streaming capabilities. Businesses that do not require real-time engagements are also able to tap on pre-recorded virtual identity activations.