Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured South Asia
No posts found

Flipkart Group acquires e-commerce provider ANS Commerce

by Christian Calma

-

April 22, 2022

Flipkart Group acquires e-commerce provider ANS Commerce

Bengaluru, India – Digital commerce giant The Flipkart Group has announced the acquisition of ANS Commerce, a full-stack e-commerce enabler that helps brands sell online. Through this acquisition, Flipkart continues its efforts to strengthen the Indian e-commerce ecosystem by investing in the capabilities of technology enablers that will address the needs of the rapidly growing and evolving digital retail market in India. 

Following the acquisition, ANS Commerce will continue to function as a stand-alone company, led by its current management team.

As of 2017, ANS Commerce has established a full stack of offerings for brands across the value chain, including brand store technology and performance marketing tech and services, marketplace connectors, and storage and facilities maintenance capabilities. Working with companies, mid-market, and D2C brands, supports their move to digital commerce for more than 100 clients.

On their Kartify platform, the company’s product solutions assist brands and enterprises in creating digital brandstores/storefronts, improving return on ad spends, and managing end-to-end logistics and warehousing processes. The D2C segment, which is quickly developing in the Indian market as businesses strive to interact with consumers who demand direct connection, is a significant emphasis for the organization.

Ravi Iyer, SVP and head – corporate development at Flipkart, said that at Flipkart, they are committed to developing and nurturing the internet consumer ecosystem, including developing and encouraging technological innovation that helps drive the Indian digital economy. 

“Our efforts focus on ensuring that businesses, including MSMEs and smaller brands, can leverage the opportunities that e-commerce offers, to provide greater value and deeper experiences for Indian customers who are rapidly adopting digital commerce,” Iyer said.

Iyer added, “Our association with ANS Commerce started last year when they were part of Flipkart’s tech startup accelerator program, Flipkart Leap, and we are pleased to welcome the team to the Flipkart Group.”

Meanwhile, Vibhor, Amit, Nakul and Sushant, co-founders of ANS Commerce, shared, “ANS Commerce was created to enable businesses to leverage the massive opportunity of e-commerce in India. Over the past few years, we’ve seen a dramatic change in consumer behaviour, and as a result, brands have also pivoted in their approach on how to engage with consumers.”

The deal is expected to close in the second half of 2022, subject to customary closing conditions. 

Related Tags E-commerce India Acquisition Flipkart Group ANS Commerce
Share this article

Related Articles

View All
Rapyd-acquires-Neat
SME Featured East Asia
Fintech Rapyd acquires HK-based Neat to expand cross-border trade capabilities for SMBs
January 31, 2022
By Jean Cabico
Carousell Group’s ad arm launches adtech for recommerce
Technology Featured Southeast Asia
Carousell Group’s ad arm launches adtech for recommerce
January 17, 2022
By MARKETECH APAC
HungyrPanda acquires EASI and BUY@HOME
Platforms Featured ANZ
Asian food delivery app HungryPanda acquires EASI, BUY@HOME from ANZ
January 10, 2022
By Jean Cabico
Accenture-Interactive-Tambourine-Acquisition-Japan
Technology Featured East Asia
Accenture to acquire Japan-based commerce CX agency Tambourine
November 19, 2021
By Teddy Cambosa
accenture interactive x entropia 1
Marketing Featured Southeast Asia
Accenture Interactive acquires Entropia to expand experience-led transformation services in SEA
June 3, 2021
By Jean Cabico
Bambuser-Relatable-Acquisition-Global-Martech
Technology Featured Global
Bambuser acquires martech Relatable, combines competencies for live video shopping
May 18, 2021
By Teddy Cambosa
No posts found

Featured Articles

View All
Marketing heads in APAC come together for a webinar to discuss social advertising in 2022
Main Feature Marketing Partners APAC
Marketing heads in APAC come together for a webinar to discuss social advertising in 2022
April 11, 2022
By MARKETECH APAC
MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar
Main Feature Marketing Partners APAC
MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar
April 11, 2022
By MARKETECH APAC
Top Stories for March: Social commerce startup in PH comes out on top
Main Feature Marketing APAC
Top Stories for March: Social commerce startup in PH comes out on top
March 31, 2022
By MARKETECH APAC
Expert Up Close: The women leaders of Society Pass
Main Feature Marketing APAC
Expert Up Close: The women leaders of Society Pass
March 30, 2022
By Christian Calma
MARKETECH APAC spotlights inspiring female industry leader in APAC with 'Empowered Women' content series
Main Feature Marketing APAC
MARKETECH APAC spotlights inspiring female industry leaders in APAC with 'Empowered Women' content series
March 24, 2022
By Christian Calma
Beyond technicalities and features: How brands execute their ideal tech communications
Main Feature Technology Global
Beyond technicalities and features: How brands execute their ideal tech communications
March 23, 2022
By Teddy Cambosa
No posts found

Most Recent Articles

Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
No posts found
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
Indofood blends K-pop and dangdut in quirky campaign for Korean Spicy Chicken noodles
May 9, 2025
Aliza Carmona
Accenture to acquire Japan-based Yumemi to strengthen digital product capabilities
May 9, 2025
Aliza Carmona
CNN’s head of APAC Ellana Lee to take on new expanded role for global production team
May 9, 2025
Teddy Cambosa
Unilever’s Closeup revamps brand across SA, SEA with MullenLowe Singapore
May 8, 2025
Fatima Baduria
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin