Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Technology Featured Southeast Asia
No posts found

dentsu Indonesia adds CXM offering with Merkle launch

by Teddy Cambosa

-

August 26, 2021

dentsu-Indonesia-Merkle-CXM-Launch

Jakarta, Indonesia – Global advertising network dentsu in Indonesia is adding customer experience management (CXM) services to their new business offerings with the launch of Merkle, a data-driven customer experience management (CXM) company that drives people-based marketing strategies and helps brands in creating competitive advantage through hyper-personalized experiences across platforms and devices. 

With this launch, dentsu Indonesia now has three service lines with multiple agency brands, alongside their existing creative and media offerings.

To kickstart Merkle’s operations in the country, 30 experts including data scientists, engineers, developers, and consultants will be established for reimagining the Indonesian customer journey and strengthening customer experience through CX consulting, digital transformation and data transformation.

For Maya Watono, CEO of dentsu International Indonesia, there has been no better time to launch Merkle in the country other than this time, noting that CX has become a critical component of businesses in Indonesia.

“Many Indonesian companies in multiple industries have started their CX strategies to boost their standing in the market and future-proof themselves to the demands of consumer experience in the digital world. Merkle Indonesia is ready to help brands innovate and map out their CX strategies to stay ahead of the curve,” Watono said.

Meanwhile, Zhengda Shen, president of Merkle APAC, commented, “The Indonesian consumers and business community are making the world envious with their innovative digital solutions. We are extremely excited to launch in-market and bring our world-class capabilities, experiences, and research into the country. We look forward to helping drive the future growth of the digital economy in Indonesia.”

Merkle creates competitive advantage through people-based customer experiences that are hyper-personal, informed by data, powered by technology, and delivered through creativity.

“By adding Merkle to the network, dentsu Indonesia has taken one step ahead towards the future of customer experience management. The importance of data management for business is now crucial as consumers demand a seamless and connected experience,” dentsu Indonesia said in a press statement.

Related Tags Indonesia Dentsu Merkle Customer experience management Business offering
Share this article

Related Articles

View All
dentsu-Insider-Customer-Experience-Partnership
Technology Featured APAC
dentsu, Insider ink partnership for CX solutions
July 29, 2021
By Teddy Cambosa
dentsu fred levron new cco
Marketing Featured Global
dentsu international names new global chief creative officer
July 20, 2021
By Jean Cabico
MoEngage-Merkle-Sokrati-Partnership
Technology Featured APAC
MoEngage, Merkle Sokrati to aid data-driven solutions through new partnership
March 3, 2021
By Teddy Cambosa
Dentsu-Malaysia-CEO-Kien-Eng-Tan
Marketing Featured Southeast Asia
Former Publicis Groupe MY CEO takes helm of dentsu MY
February 5, 2021
By Teddy Cambosa
Rachel-Ooi-Dentsu-APAC-CXM
Marketing Featured APAC
dentsu APAC appoints new CXM chief growth officer
February 1, 2021
By Teddy Cambosa
Gautam Mehra
Marketing Featured APAC
Dentsu promotes South Asia Head of programmatic business to lead APAC unit anew
October 1, 2020
By MARKETECH APAC
No posts found

Featured Articles

View All
Metamorphosis Group_Danica Octa
Main Feature SME Partners Southeast Asia
Spotlight: The coaching industry and one PH firm’s journey in disrupting career coaching in the country
August 10, 2021
By MARKETECH APAC
Why B2B digital marketing needs a unique approach
Main Feature Marketing Partners APAC
Why B2B digital marketing needs a unique approach
August 6, 2021
By MARKETECH APAC
WhatsApp Image 2021-07-24 at 7.17
Main Feature Marketing APAC
MARKETECH APAC’s Top 5 Stories for July: Asian food delivery’s new offering bags top spot
July 30, 2021
By MARKETECH APAC
WhatsApp Image 2021-07-26 at 10.58
Main Feature Platforms APAC
MARKETECH APAC extends content offering with podcast launch
July 26, 2021
By Teddy Cambosa
kristian-egelund-wwqRpSNBPq4-unsplash
Main Feature Marketing Partners ANZ
Why branding is important for performance
July 23, 2021
By MARKETECH APAC
WhatsApp Image 2021-06-21 at 15.01
Main Feature Marketing Featured APAC
MARKETECH APAC to launch regional workshops, on lookout for trainers
June 21, 2021
By Teddy Cambosa
No posts found

Most Recent Articles

bacha coffee concept store HK launch
Bacha Coffee opens first flagship store in Hong Kong at Harbour City
May 9, 2025
Aliza Carmona
No posts found
L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
May 9, 2025
Fatima Baduria
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
May 9, 2025
Teddy Cambosa
Dentsu India appoints John Thangaraj as chief strategy officer for creative & media
May 9, 2025
Aliza Carmona
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin