dentsu APAC appoints new CXM chief growth officer

Teddy Cambosa - February 1, 2021

Singapore – Global advertising and public relations company dentsu has recently appointed Rachel Ooi as the company’s new chief growth officer for customer experience management (CXM) for Asia Pacific.

Through the new appointment, Ooi will be responsible for bolstering CXM’s regional footprint through new business and organic growth, working closely with Media and Creative leads on integrated opportunities. She will also lead the regional roll-out and implementation of the sales platform across all sales and account management functions. She will report to Zhengda Shen, CEO of CXM at dentsu APAC, and Owen McCorry, global CXM chief growth officer.

“dentsu has world-class capabilities in CXM through Merkle and huge growth potential in APAC. I am excited to join the team at such a pivotal time for the business, especially when this growth opportunity collides with a seismic shift in changing consumer and business habits seen globally in the past year,” Ooi commented regarding her appointment.

Prior to joining dentsu, Ooi has worked for professional services company Accenture as managing director for Industry X.0 lead (growth markets), and for multinational conglomerate Electric (GE) as general manager for the ASEAN enterprise sales, as well as leading GE’s Ecosystem Alliance for the APAC region.

“Rachel has an impressive track record, is results-driven and skilled in leading high-performance teams and projects across various sectors, especially Tech Innovation and Digital. Her background and experience will ensure we continue to lead in this space,” Shen said.

Meanwhile, Owen commented, “We believe focusing our business capabilities around customer experience is the greatest advantage we can give our clients. Hence, we need someone like Rachel, who has proven strategic vision growing businesses and challenging the status quo. Most importantly, she will deliver client centricity across APAC markets, bridging cultural nuances, which is fundamental to success in this dynamic, fast-paced region.”

Rachel Ooi’s appointment comes with a greater need in digitalization of businesses. For her, there are opportunities to drive business outcomes for clients amidst transformations and convergence,  which she describes as the “era of digital genesis”, centered around a “digital-first, cloud-scaled, and AI-enabled circular economy”.

“CXM is the weakest link today in many organizations that are in transition, where there is an urgent need for creativity working with digital innovation and human-centric engagements for continual customer intimacy and business success. I look forward to working with the team to make a fundamental impact and deliver value for our clients,” Ooi concluded.