Dentsu promotes South Asia Head of programmatic business to lead APAC unit anew

Gautam Mehra

Mumbai, India – Dentsu International has roped in Chief Data Officer and CEO of Dentsu Programmatic for South Asia Gautam Mehra to lead the APAC unit anew. He will be assuming the title Chief Data & Product Officer for the larger region.

The appointment comes as the marketing communications company moves to build a stronger and more unified APAC data and product offering across the network. Based in Mumbai, Gautam will report to Zhengda Shen, APAC president of Dentsu’s data-driven performance marketing agency Merkle.

Gautam joined Dentsu in 2013, where he later assumed the South Asia leadership three years after. In his recent role for the region, Gautam was responsible for driving the data quotient in the market both internally and with clients. Most notably, he led the unification of the Dentsu’s data sciences team and the team of programmatic marketing service Amnet to create Dentsu Programmatic.

Gautam also led the creation of Dentsu’s proprietary adtech product, the Dentsu Marketing Cloud ecosystem, which is a cohesive system that brings together a slew of Dentsu proprietary ecosystems such as the Facebook Marketing Partner (Ad-Tech) Badged DMC Explore, Dentsu Play, Dentsu TrueValue and other proprietary martech tools used in over 32 markets globally.

On the appointment, Ashish Bhasin, Dentsu Asia Pacific CEO said that data is central to the company’s business strategy as it ensures that advertising efforts are in the right direction.

“Having Gautam drive this data agenda for us is crucial in the era of data explosion. He has earned a reputation of developing and delivering highly innovative data-led initiatives while embodying the spirit of innovation and entrepreneurism. This is a well-deserved promotion and I look forward to working closely with him,” said Bhasin.

Merkle APAC president Zhengda Shen also commented, “Organizations are constantly challenged to evolve with agility and speed and adapt to ever-changing consumer dynamics. Providing leadership for clients by integrating data, media, content, and technology to navigate through this shifting landscape is a critical function of agencies. Gautam’s track record for driving innovations and developing globally scaled solutions makes him perfectly placed to help our clients in the region and to ensure that Dentsu International continues to lead through innovation.”

Meanwhile, Gautam, on his new role, said, “There are almost no limits to what we can uncover by studying consumer behavior and their interplay with brands. I’m excited to apply my leadership, knowledge, and experience in delivering globally adopted tech-driven products and solutions to further the data-driven culture of Dentsu International and to build the practice across APAC, further cementing our dominance in this area within the region in using cutting edge technology to solve everyday client challenges.”

Very recently, Dentsu announced its rebranding from Dentsu Aegis Network to now Dentsu International. The new brand will see the union of thousands of global employees under one Dentsu name.

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