Hong Kong – Cathay Cargo has launched a new campaign with Leo Hong Kong that shines a light on the dedicated care and attention every animal receives when flying through its Live Animal services.
The campaign reimagines a modern-day “ark”—this time with wings instead of sails—to depict the wide range of animals transported by the airline and the specialised care they receive in transit.
Directed by Brent Bonacorso, known for his distinctive visual style and use of technology, the film features animals created entirely with AI and VFX to avoid the stress real animals might face on set.
From champion racehorses and giant pandas to pets, livestock, and hatchlings, Cathay Cargo’s Live Animal team is trained to handle all species—furred, feathered, or finned—with a high degree of professionalism and care.
The campaign is currently running across digital, print, outdoor, social, and below-the-line channels, targeting a global B2B audience that includes breeders, producers, agents, and animal owners who require high standards in animal transport.
João Braga, global executive creative director at Publicis Groupe Hong Kong, shared, “Cathay Cargo not only has the expertise in transporting all kinds of animals; they genuinely care for each species on their watch. So when we landed on the idea of a modern-day ark, we saw an opportunity to be truly intentional with the use of tech. If we can use AI to avoid putting animals through the stress of a taxing shoot, then why wouldn’t we? ”
Cathay Cargo remains the only airline in Asia certified under the International Air Transport Association’s CEIV Live Animals programme, which promotes safe, healthy, and humane animal travel.
The airline’s shipment solutions are tailored to each animal’s specific needs, supported by specialised equipment, temperature-controlled cabins, and dedicated handling infrastructure to ensure a secure and comfortable journey.
Edward Bell, general manager of brand, insights, and marketing communications at Cathay, said, “Behind every trip is a team of genuine animal lovers committed to the well-being of every creature we carry. In this video, we aim to narrate the utmost care we provide in Cathay Live Animal solutions, connecting the importance of compassion with the beauty of these creatures.”
“Whether welcoming a show horse, an endangered species, or a cherished pet, we pride ourselves on treating our guests not as mere shipments but as living beings with heartbeats deserving of tailored, professional care as we help move them around the world,” he added.
