Mumbai, India – Global data and measurement-driven media agency Essence has been appointed by beauty brand Plum to handle its integrated media duties in India. Through the mandate, Essence will manage strategy, media planning and media activation for Plum’s brand marketing activities.
With its expertise in data, technology and creativity, the agency will help scale the brand across categories and drive enhanced return on investment.
Shivani Behl, chief marketing officer at Plum, said, “Consumer behaviour is ever-evolving, and reaching out to the new-age digital consumer is a process that involves constant learning and feedback. With this context, it is imperative to keep a keen eye on data, and expand our reach to newer audiences and cater to the ever-changing demands of our existing ones.”
She added, “Hence, collaborating with Essence to leverage their expertise in technology, media and marketing was a logical next step. We are looking forward to this association and we hope it helps us in achieving the business vision we have chalked out for ourselves.”
Meanwhile, Sonali Malaviya, managing director for India at Essence, commented, “Plum is an exciting, fast-growing and purpose-driven beauty brand, which shares Essence’s commitment to data-driven growth and marketing that adds value to people’s lives. Leveraging our cutting-edge use of analytics and technology, we are looking forward to collaborating with the team at Plum as its strategic partner, to help create new growth opportunities for the brand and the business.”
Plum joins Essence’s diverse portfolio of clients across its Bengaluru, Delhi and Mumbai offices, covering a mix of high-growth, technology-driven startups as well as established local and global companies.