Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured ANZ
No posts found

Australian department store chain Myer taps Essence anew as media partner

by Jean Cabico

-

July 7, 2022

Myer-and-Essence

Australia – Australia’s department store chain, Myer, has reappointed Essence, a global data and measurement-driven media agency, to handle its media business, cementing and extending its 12-year partnership.

The Melbourne-based account includes media strategy, and its full online and offline planning and investment duties. Essence and Myer will continue to work together to drive positive business outcomes for the Australian retail brand.

Myer said that over the past three years, it has been delivering against its ‘Customer First Plan’, ensuring it remains Australia’s favourite and most trusted department store through leading service, improving its range and offer, and enhancing and scaling its online business. Essence has assisted Myer to deliver bespoke solutions and innovations to help deliver on these aims. 

Jeremy McNamara, Essence’s managing director for Melbourne, said, “The word ‘partnership’ gets thrown around so much these days, but we feel privileged to have grown a true partnership with the team at Myer over the past 12 years – one built on trust, excellence and accountability. We’re thrilled to be continuing our partnership with Australia’s most trusted department store and helping with the delivery of its Customer First Plan.”

Meanwhile, Aaron Achurch, Myer’s head of media, noted, “Essence has been a critical partner to us in developing and rolling out our media buying strategy to ensure that we are communicating in the best way, across all channels, on our range and offer to our customers – and we look forward to continuing to work with them on the delivery of our future plans in this important area.”

Just recently, Essence has also been appointed by beauty brand Plum to handle its integrated media duties in India. Through the mandate, Essence will manage strategy, media planning and media activation for Plum’s brand marketing activities.

Related Tags Australia Partnership Essence Myer
Share this article

Related Articles

View All
Essence to handle integrated media duties of beauty brand Plum in India
Marketing Featured South Asia
Essence to handle integrated media duties of beauty brand Plum in India
July 5, 2022
By Teddy Cambosa
Ford
Marketing Featured East Asia
Chang’an Ford hands digital media duties to Essence
May 24, 2022
By MARKETECH APAC
GroupM-EssenceMedicom
Marketing Featured Global
GroupM unveils new EssenceMediacom, to integrate Neo into Mindshare
April 27, 2022
By Jean Cabico
Essence announces three new senior appointments in India
Marketing Featured South Asia
Essence announces three new senior appointments in India
March 23, 2022
By Teddy Cambosa
Gabrielle Kong appointed as Essence’s VP for strategy in China
Marketing Featured East Asia
Gabrielle Kong appointed as Essence’s VP for strategy in China
February 17, 2022
By Teddy Cambosa
Essence unveils new leadership appointments to strengthen Australian presence
Marketing Featured ANZ
Essence unveils new leadership appointments to strengthen Australian presence
February 9, 2022
By Carlo Sarabia
No posts found

Featured Articles

View All
Inner-State-PH-Tourism
Main Feature Marketing Southeast Asia
Rebuilding tourism after the pandemic: How the travel industry in PH is crafting its marketing recovery plan
July 5, 2022
By Jean Cabico
Top Story: Home Credit PH’s radio program aims to boost financial literacy of the underserved
Main Feature Marketing Southeast Asia
Top Story: Home Credit PH’s radio program aims to boost financial literacy of the underserved
July 1, 2022
By MARKETECH APAC
The exception: Hearing from a Russian global brand in a sea of corporate boycotts
Premium Main Feature Marketing Global
The exception: Hearing from a Russian global brand in a sea of corporate boycotts
June 27, 2022
By MARKETECH APAC
Havas Group - Alberto
Main Feature Marketing Global
Expert Up Close: Alberto Canteli, CEO & Chairman of Havas Group
June 23, 2022
By MARKETECH APAC
MARKETECH APAC to launch webinar this July to discuss transforming marketing intel into actionable insights
Main Feature Marketing Partners Southeast Asia
MARKETECH APAC to launch webinar this July to discuss transforming marketing intel into actionable insights
June 21, 2022
By MARKETECH APAC
MA Reels - METAVERSE
Main Feature Platforms APAC
MARKETECH APAC Reels: The Metaverse Series
May 31, 2022
By MARKETECH APAC
No posts found

Most Recent Articles

Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
No posts found
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
Indofood blends K-pop and dangdut in quirky campaign for Korean Spicy Chicken noodles
May 9, 2025
Aliza Carmona
Accenture to acquire Japan-based Yumemi to strengthen digital product capabilities
May 9, 2025
Aliza Carmona
CNN’s head of APAC Ellana Lee to take on new expanded role for global production team
May 9, 2025
Teddy Cambosa
Unilever’s Closeup revamps brand across SA, SEA with MullenLowe Singapore
May 8, 2025
Fatima Baduria
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin