Singapore – Global business-to-business media company Ascential has acquired regional e-commerce and digital solutions provider Intrepid. This drives Ascential’s expansion, further establishing the company as a truly global leader in e-commerce optimization by providing a strategic entry point into the high-growth South-East Asian market.
For Intrepid, the acquisition will provide access to a wider network of resources and knowledge, which will allow it to cement its position as a technology leader in South-East Asia, further accelerating its growth.
In addition, Intrepid will become part of Ascential’s Digital Commerce division, which enables consumer product companies to maximise their sales, share, and profitability across the world’s leading consumer marketplaces.
Duncan Painter, CEO of Ascential, said, “We are delighted to welcome Intrepid to the Ascential team. Intrepid’s strong presence in South East Asia and proven expertise operating across the major marketplaces in this important region further enhances the capabilities and global reach of our Digital Commerce business.”
Meanwhile, Jasper Knoben, CEO of Intrepid, said that the acquisition is a natural strategic fit for the continued success of both Intrepid and Ascential.
“Our vision, strategy and cultures are very well aligned and we look forward to working closely with the Ascential team. Joining Ascential offers Intrepid a strong platform for future growth, full of exciting opportunities to accelerate our business and leverage global best practices for our analytics and marketing technology to deliver truly cutting-edge service and tools for our clients across our e-commerce, marketing and insights business units,” Knoben commented.